Crabb Radermacher

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Crabb Radermacher C+R is an Atlanta-based communications "agency," specializing in Brand and Marketing Strategy, Advertising and Communications Consulting.

C&R is an Atlanta-based communications "agency," specializing in Brand and Marketing Strategy, Advertising and Communications Consulting.

12/11/2024

Everybody knows UPS for its friendly drivers and Big Brown Trucks. But lots of people don’t know the myriad of other logistics services the global powerhouse provides. UPS Supply Chain Solutions allowed C+R to help them tell the whole story.

07/10/2024

There’s a lot of negativity in our world today. Please take a few minutes to watch this video about the man who was just selected as the 2024 YellaWood Five-Star Hero. And to YellaWood: Thank You for letting C+R help tell this amazing story of Marshall Plants and his sister, Anita Plants Sealock.

19/07/2024

YellaWood® pressure-treated wood from PC Lumber & Hardware, in Indiana, is treated with 2-1/2 times more protective preservatives than standard Above-Ground wood. When their competitors were selling inferior product and calling it equal, Brutus set them straight. Another off-the-wall social post from C+R. Made you look!

In an increasingly digital marketing world, every now and then it’s still nice to see a good, old-fashioned trade print ...
18/06/2024

In an increasingly digital marketing world, every now and then it’s still nice to see a good, old-fashioned trade print ad. Vermeer MV Solutions is on the cutting edge of trenchless technology and soft-dig equipment. C+R is proud to be their communications partner.

America’s su***de epidemic reached a grim new high in 2022. Whether it’s intervening in a 10-hour standoff with a vetera...
04/06/2024

America’s su***de epidemic reached a grim new high in 2022. Whether it’s intervening in a 10-hour standoff with a veteran in crisis, working with a teen struggling to restore resilience after a su***de attempt or just being there in the heat of the moment when a hurting person has lost hope, Stop Su***de USA, in Sharpsburg, GA is there to try to help, and train others how to help. We’re proud to have created their new website.
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We train people to save people. America’s su***de epidemic reached a grim new mark in 2022. Nearly 50,000 Americans took their own lives, the highest number on record.**SOURCE: Forbes, August 10, 2023 The Intervene Challenge: World Class Su***de Intervention TrainingAt Stop Su***de USA, we have on...

22/05/2024

Social media can be fun. And C+R is proud to support YellaWood in their support of local dealers, including Jaeger Lumber in New Jersey. Two thumbs-up to YellaWood for letting us create some off-the-wall stuff.

15/05/2024

When Branson Tractors, one of the most reputable tractor brands in the US, was acquired by South Korea-based Kukje Machinery and rebranded as TYM, C+R created a video to help them attract new dealers.

02/05/2024

In a time of global uncertainty, it’s heartwarming to see an American company launch such an unabashedly patriotic contest to honor our unsung heroes. C+R is proud to have provided all the collateral support, as well as this network TV commercial that will run in NASCAR and other programming.

17/10/2023

On July 29, Worldwide Express was the title sponsor of the Worldwide Express 250 season finale race of the NASCAR Craftsman Truck Series. C+R produced the commercial that ran on the big screen at Richmond Motor Speedway. As if on cue, Carson Hocevar—the WWEX driver—took the #42 truck straight to Victory Lane.

11/10/2023

At the recent Utility Expo in Louisville, KY, this video preceded the pulling off of the drape unveiling the new Vermeer MV Solutions VXT600 vacuum excavator. (P.S. A special shout-out to the production teams at Vermeer and FUGO Studios. You guys killed it.)

12/09/2023

When your client says: “I’d like to do a teaser video to tell people we’re introducing something new at The Utility Expo in Louisville. But I don’t want them to know exactly what it is. Oh, and I want it to be awesome.” No problem!
(P.S. Thank you to the production team at Vermeer and FUGO Studios.)

Every neighborhood has at least one. The horrible neighbor. The annoyingly nosy one who always shows up at the wrong tim...
29/08/2023

Every neighborhood has at least one. The horrible neighbor. The annoyingly nosy one who always shows up at the wrong time to cause chaos. For SiteOne Landscape Supply, and their South Carolina area pest professionals, we created a direct mail campaign to help rid the neighborhood of horrible neighbors like Tommy Termite, Marcie Mosquito and the always-unwanted Karen Cockroach.

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