16/03/2021
Want to get the most out of ConversionValue in SKAdNetwork? Read on…
Many of you have told us that you’re struggling to understand the best way to implement ConversionValue. This is because there's four key stakeholders all with different priorities:
1) Attribution tools - In most cases they’ll be responsible for handling ConversionValue logic. They want as uniform as possible an approach to so they can build and maintain a valuable solution 🔧
2) Advertising channels - They want the data returned as quickly as possible so that their algorithms can optimise faster to increase spend. Facebook is assuming this to be 24 hours, other ad networks (e.g. Google) appear to want the same ⏰
3) Apple / SKAdNetwork - Apple’s whole goal is to obfuscate any way of identifying who the individual installing is ✋
4) You - You just want the data to be as rich as possible, which takes time to build up 😩
Frankly, it’s a bit of a mess. We’ve tried to make sense of this mess and provide some recommendations on how to implement effective ConversionValue logic now that we understand the reality of what’s possible in MMPs like Adjust, AppsFlyer, Branch and Kochava.
Get all the insights in this post 👇
ConversionValue is key in SKAdNetwork setup and MMPs will play an important role. In this post we look at broad recommendations for getting the most out of ConversionValue implementation in MMPs.
