21/02/2026
Discussing the most pressing issues in design education and practice today with three esteemed educators and designers, each of whom brings over 30 years of experience. While there may be no definitive answers, these discussions highlight the evolving nature of design, deeply influenced by technology, the economy, and the human experience.
Discussions:
– Does design education need a new approach?
– Do design students need new skills?
– What essential skills are needed for the screen-based, digital design era?
– How can students stay creative amid external pressures?
– Is the design process still important for a design education/career?
– What are some soft skills especially valued in the design profession currently?
– How can designers create for a resilient future?
– What pressures are design programs within universities facing, and what are the similarities/variations between countries?
– and more…
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Webinar Contents
Introduction & Presentation�Jürgen Hefele
Lecturer
Augsburg University of Applied Sciences
Augsburg, Germany
Kelly Salchow MacArthur
Professor
Michigan State University
Ann Arbor, Michigan, USA
Albert Choi
Assistant Professor
Weber State University
Ogden, Utah, USA
Discussion with all attendees
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In line with the UDA's mission to promote global awareness and provide educational and professional opportunities in communication design, UDA offers webinars, one of many activities designed to enhance our understanding of design in society and culture.
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Graphic Design or Visual Communication Design Skills—Ubiquitous or Specialized? Jürgen Hefele Germany Kelly Salchow MacArthur USA Albert Choi USA Wednesday, February 25, 2026, at 4:00 pm, Germany Discussing the most pressing issues in design education and practice today with three esteemed educat...