Azoya

25/05/2020

After more than two months of in-home office, our team in Shenzeh came back to actually a new office. And to make the fresh start even sweeter, our CEO arranged a surprise raffle for 520 which has been a special day in China this year.

520 is a short form of May 20th, and as 520 sounds phonetically very close to “I Love You”, or “Wo Ai Ni” in Chinese, the day was turned into a second Valentines Day. This year, we did not just focus on making our clients happy but also our amazing team!

12/05/2020

Labor Day weekend in China takes place every year at the beginning of May. As the country recovers from the coronavirus crisis, the this year was largely seen as a barometer for and tourism revenues.

Figures released by , .com, and show that consumer spending is surging: https://www.azoyagroup.com/blog/view/chinas-labor-day-e-commerce-sales-reflect-growth-in-consumer-spending/

24/04/2020

Our colleague Ker Zheng shares insight on How SARS Led to the of . Find what retailers can learn from these lessons.

"In times of crisis, there are always opportunities. We take a look at the challenges Alibaba and JD.com faced in 2003 and how they overcame them, back in the early years of China’s nascent internet industry." - Ker Zheng of Azoya
https://bit.ly/2x9V1aF

17/04/2020

On April 13th, executives from ’s Tmall platform announced that it would incubate 1,000 new beauty brands this year, with plans to help them surpass 10 million RMB in annual revenues.

We explain why the beauty category is so important to Tmall and why it makes sense for imported beauty brands to launch a store on the platform: https://www.azoyagroup.com/blog/view/why-tmall-plans-to-incubate-1000-new-beauty-brands-and-what-it-could-mean-for-your-brand/

09/04/2020

The Covid-19 pandemic has forced and around the world to shut their and take an introspective look at their strategies.

In China, remains supreme, and its appeal to global brands looking to launch an presence in the country hasn’t waned. Brands such as , , and all launched stores on Tmall in March.

We take a look at some of these brands and the significance of their Tmall launches. https://www.azoyagroup.com/blog/view/brands-continue-to-launch-on-tmall-despite-coronavirus-crisis/

30/03/2020

Europe is now enveloped by the coronavirus and in near-total lockdown, closing down factories and cutting international flight routes.

As Europe is the source of many cross-border imported goods, such a crisis has a large impact on our business. We take a look at what's going on and how it affects supply chain and logistics for those selling to China.
https://www.azoyagroup.com/blog/view/how-europes-coronavirus-crisis-is-affecting-cross-border-exports-to-china/

25/03/2020

It has now been two months since the coronavirus first surfaced in China and things are finally getting back to normal.

On the e-commerce side, both Tmall and JD.com saw a recovery in sales for Women's Day, the largest e-commerce holiday in the first quarter of every year.
Read more at https://www.azoyagroup.com/blog/view/china-retail-bounces-back/

19/03/2020

The coronavirus is the most serious threat to China retail since SARS in 2003. Malls are closed shut and the streets of Beijing and Shanghai are near empty as residents stay home.

And this time around retailers have more digital tools than ever before to reach customers at home. We take a look at what brands and retailers are doing and how you can learn from them.
https://www.azoyagroup.com/blog/view/what-retailers-can-learn-from-china-as-it-fends-off-coronavirus/

18/03/2020

While the COVID-19 crisis has slashed profits for most brands, the luxury industry remains hopeful that Chinese consumers will return to previous levels of consumption after the outbreak ends.

During the quarantine, different netizens have been discussing how they rediscovered life’s simpler pleasures and connected with their loved ones by escaping excessive consumption.

Many brands have been hurt by the lack of spending in China during COVID-19 but are hopeful it will return once it ends. The reality is more complex.

11/03/2020

The coronavirus has now put almost every country in the world on alert, as concerns rise that the virus that started in China could significantly impact the wellbeing and lives of people the world over.

With digital socialising on the increase as more people stay at home, getting on online sale channels and launching live-streaming for driving GMV is the main goals of brands to become more digitally available.

The coronavirus has now put almost every country in the world on alert, as concerns rise that the virus that started in China could significantly impact the wellbeing and lives of people the world over.

20/01/2020

Top , understood as , or Kep Opinion Leaders, are dominating online in . However, KOCs or Key Opinion Consumers have become a new approach for to engage customers.

Have a quick glance from the below infographic. And find more details via our official website.
https://www.azoyagroup.com/blog/view/kocs-a-new-breed-of-influencers/

15/01/2020

in : 3 Trends to Watch in 2020. https://www.chargedretail.co.uk/2020/01/13/ecommerce-in-china-3-trends-to-watch-in-2020/?nsukey=1tG%2F%2BmOLwZOPoNAkFKyvyx8CAYdIFdZhEkn5rL2szcZvCbJNAQX6AXUA41rH67yKzWFERHnqrn3MU1rwe4rDchI3VjXEXp6QaVJzFv08cU8uq%2BdRZnI0gDLGhRSavCly0IuYPHQ0ye4iu2j%2FKx8Uok2rwAvRg63LKHnrfSVL4Baa%2FwYc0Oar1oCFsCtlKiJtE4dSkHkzTs54aTA0RdBN5Q%3D%3D

Our very own colleague Gatti, Managing Director Europe gives an overview for you to take notes. on & market in China & e-commerce strategy.

The expansion of online shopping into China's rural areas with the help of eCommerce as well as the connection of online and offline shopping characterizes Chinese eCommerce market.