Smart PPC Solutions

18/07/2018

Wonder if to use Facebook or Google to promote your business? Here's what you should know before you make your decision. Pay special attention at the end - this is important!

16/07/2018

Here's one of the most intriguing blog post I read in a while. A totally different approach to what, I assume, most marketers would consider for growing their business. Would you do this as a means to grow your business? Leave me your comments below - I'd love to know your take on this!

17/05/2018

Just came back from London a 3 day marketing event hosted by Jon Penberthy, leading expert in online marketing and big influencer for my work. Jon and his guests revealed mind-blowing concepts and new techniques for turning curious visitors into raving fans and excited buyers. Had the opportunity to discuss personally and I will be shortly sharing some valuable tips I learned, so stay tuned 😉

12/01/2017

The excitement of the first discussions with potential customers is an amazing booster of energy and motivation. I set the bar high for the performance I expect of myself as PPC specialist and cannot afford anything than exceptional results on even the smallest project.

The thing that seems to stand in the way for an immediate start is the quality of the landing pages (LP) – the most important pillar in the success of a PPC campaign. This is where the visitor must get excited and motivated to discover what’s in store for him.

Here’s a quick guide into what an effective LP* should comprise (Effective LP = converts visitors into customers)

Should you consider running a PPC campaign with Smart PPC Solutions, I provide you with a completely FREE ANALYSIS of your webpage and a set of recommendations you can implement to ensure your visitors will convert to customers.
Visit my webpage www.smartppc.solutions/pre-campaign.html for more details or to request your free analysis.

27/11/2016

Today I am proudly announcing my Google certification for Search and Display networks. What does it mean for you, my customer? It demonstrates that Google recognizes my skills and expertise in working with Adwords tools for campaign set up, management and optimization and it's a proof of my deep understanding of advanced advertising concepts. This means an effective use of your Adwords budget for maximizing the results of your campaigns and fulfilling your business goals
https://www.google.com/partners/ ;cert=8
https://www.google.com/partners/ ;cert=9

28/10/2016

Getting caught up in the turbulence of the daily TO DOs on the agenda, surprisingly it's more than few marketeers out there who don't actually have a strategy for their digital marketing. Even your activities show some success, take a look at these 7 insightful steps to brilliant B2B marketing and learn what more you can do to boost the commercial impact of your activities. It is by far one of the best structured "check-list" I came across.

We originally published a similar infographic back in 2012, and this December 2015 update has the latest B2B marketing stats to inform your 2016 B2B marketing plan.

25/10/2016

Hello and welcome to my Facebook “shop window” 

My name is Diana Masopust. I am proud owner of Smart PPC Solutions – a freelance initiative meant to help organizations of all sizes to build, establish and run successful digital marketing projects to reach their business goals.

This is my long-time dream project brought to life. It is powered by a period of discovery around what I was passionate about, what I was good at and not least important about the lifestyle I choose to have.

During my university time at the Academy of Economic Studies in Bucharest I developed a sheer interest in the statistic interpretation of data. I loved to “read” numbers, draw graphs, understand what lies behind the figures. Luckily, same year I got my first job in a direct marketing agency and had the opportunity to actually deal with real campaign data, segment it, analyze it and make sense of it in a real business scenario. Numbers, graphs, percentages… it was becoming an addiction. And the best part of the journey was to make those numbers better and better and show progression on those graphs. SHOW RESULTS.

My obsession for growing performance is still what gets my blood going and my inspiration flowing to this day.

The experiences I had in my 12 years of Demand Generation shaped my belief that successful marketing is less about glamorous visuals (though I am not discounting their value), but is a serious science where strategies and decisions must be based on sound insights drawn from data analysis (customer behavior, market situation, competition, etc.).

This is what fascinated me about the PPC world: it’s endless measurability and growing options for understanding user behavior. These empower modern day marketers to micro-segment their audiences and target them with specific messages that resonate to each of them on an individual level, in the environment that is comfortable for them. The faster businesses understand this, the faster they can improve their engagement with their customers and see their numbers grow.

I feel excited to launch this project and look forward to SHOW RESULTS to businesses who need support in reaching their sales, marketing and communication goals.