Arban Castillo

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Arban Castillo Helping Florida service businesses generate more calls using strategic video & paid ads.

04/06/2026

Winning home service ad breakdown🚨

This is what I’m thinking when I am filming and editing ads for home service businesses

Who is the ideal customer for my client? How old are they? Where do they live? What do they look like? What are their values and beliefs?

When I am on site I do my best to draw out of the customers a testimonial that doesn’t only make my client look like a trust worthy authority, but also will relate with the potential customers watching.

One thing to keep in mind is:

What status do the customers get after the finished product is delivered?

Do their neighbors show more respect? Do their family members think differently of them when they come over for the holidays? Are you removing a level of embarrassment after the service is done? Etc

I’ll break down the full video and send it

Comment “video” and I’ll send it

03/06/2026

Hide your ad among the app

Your ad should not stick out like a sore thumb on the platform

Think about what the algorithm is serving your ideal client

What kind of videos do they watch? What’s the quality of those videos?

Then match that with your creative

This is what I’ve seen work the best for me and my clients

Like this piece of content I made right here, will be ran as an ad … in Jesus name

And it will perform because it looks super organic

Follow for home service marketing tips

03/06/2026

🚀🚀🚀

01/06/2026

AD CREATIVE HACK!!

I like having the customers do a regular video testimonial first

Afterwords I’ll give them a scripted hook like you saw

Then a scripted CTA

It’s what’s been working best for me and my clients

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01/06/2026

More booked jobs…

Video content that turns into short clips

Those clips are ran as advertisements on Facebook and Instagram

It’s very simple, not easy, but simple

Anyone can do it honestly, give it a a crack for 2 months and you’ll be a pro

20/05/2026

$10,000 marketing budget…

I have confirmed, 50 x $200 = $10,000

But me not being able to do proper math is besides the point

If you set goals for your business, you have to set an appropriate marketing budget to reach those goals

If not, you’re really just dreaming and not REALLY setting goals.

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15/05/2026

LETS GET IT🚀🚀

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14/05/2026

PATTERN INTERRUPT 🚀🚀

This stops the scroll and is relevant to the company

Praise the Lord for the idea!

I thought this was hilarious and I’m excited to see how it performs with paid advertising behind it

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13/05/2026

I love this stuff man

Getting on a roof and getting videos that actually produce results

It’s not about the video at the end of the day. It’s about exposure and getting more eyes on your business

Which leads to more conversations with your ideal customers

Which is the only thing that moves the needle at the end of the day

12/05/2026

This is how you get more leads…

Follow for more home service content

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