Gina Morin, Certified Green Graphic Designer:
I appreciate the power design has to influence positive change and I bring this understanding and expertise to my business. This enables me to help my clients have a significant impact on the issues they feel most passionate about. I work with eco-conscious businesses and organizations that have an established brand presence and are looking to add a
strategic design partner to their marketing team to help them grow in a sustainable way. I have long-term working relationships with my clients—some for over 10 years. They all have ongoing needs for advertising, marketing and strategic design consulting. My design work is focused on creating sustainable and effective printed & digital collateral for advertising and marketing—things like direct mail, newsletters, brochures, booklets, invitations, promotions for events and e-mail marketing campaigns—that get my clients results on time and on budget. I have worked with businesses and organizations from a variety of industries, but I am especially passionate about working with ethical brands that are eco-conscious or vegan. I practice a vegan lifestyle and have a special interest in animal rights, saving the planet and making a difference. Through my completion of the Green Graphic Design Course course, I learned about best sustainable practices in graphic design. This included how print design can be done to minimize the impact of paper fiber consumption on forests; which packaging materials are appropriate for what projects and their respective pros and cons in terms of sustainability; how to avoid green-washing and adhere to FTC guidelines on appropriate marketing language; strategies on how to effectively incorporate sustainable practices and aesthetics into diverse businesses and more.
