33 AD Media

33 AD Media 33 A.D Media was born out of the desire to create.

33 AD Media recently had the privilege to do a full rebrand for Solutions4U, a Bloemfontein based construction company. ...
29/06/2023

33 AD Media recently had the privilege to do a full rebrand for Solutions4U, a Bloemfontein based construction company. The brief from the client was simple "we need a more modern up-to-date identity that will differentiate us from the competition."

Solutions for you wanted to incorporate some elements of the previous logo in the new identity. Furthermore the colours had to stay red, black and white.

This was a great project to work on.

It’s a quality or characteristic that sets your brand apart from others of its kind. But it goes far beyond difference. ...
29/06/2023

It’s a quality or characteristic that sets your brand apart from others of its kind. But it goes far beyond difference. It’s strategic substance with signature style. A prominent mental cue — or asset — that helps consumers build associations with your brand.

And the greater the quantity and quality of those assets, the more your brand will be noticed, recognised and chosen.

Billions are spent on measuring and perfecting performance at the lower-end of the funnel. Trying to extract an extra 0.01% from your conversion metrics; or shifting click-through rates from 1.7% to 2%. But the first principle of branding should always be recognition — the simple fact of knowing who is talking to you. That’s what drives the top-end of the funnel and where more of our attention (and investment) should be spent.

A distinctive identity always gets you noticed, creating new opportunities to be chosen over your competitors. It transforms a product from a commodity into something more. In fact, the right assets in the right combination don’t just make you stand out, they can make you truly unforgettable. Let’s not let them go to waste

Be yourself, everybody else is already taken.” - Oscar Wilde

[ Credit: https://jkrglobal.com/ ]

1. Appropriate – logos should be appropriate in it's feeling. It doesn’t need to say a whole lot.2. Distinctive & Memora...
23/06/2023

1. Appropriate – logos should be appropriate in it's feeling. It doesn’t need to say a whole lot.

2. Distinctive & Memorable – It has to be unusual enough to persist in our mind. It should pass the "doodle test."

3. Simple – Logos are displayed across various mediums in many different sizes. It needs to be able to be produced in every pixel size. For this reason, a good logo is one that’s super, super simple.

Who is Sagi Haviv? Sagi is a partner and designer at Chermayeff & Geismar & Haviv , they are responsible for some of the most iconic logo designs in history; Nat Geo, NBC, Animal Planet, Mobil, Discovery + and the list goes on.

But what is it then?Your logo is simply the tip of the iceberg when it comes to branding. Your brand encompasses the ent...
22/06/2023

But what is it then?

Your logo is simply the tip of the iceberg when it comes to branding. Your brand encompasses the entire customer experience with your product or service. It's what people say about your business when you're not around. It represents the fulfillment of a promise and the value received.

Your brand is everything and everything is brand!

It includes your team, your facilities, your communication tools, the way you communicate, your calls to action, your messaging, your overall strategy, and yes, your logo and visuals as well.

Here's something to think about: if you were to remove your logo from your product, website, advertisement, or flyer, would customers still recognise it is you?

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52 Swartwitpens Circle, Woodland Hills Wildlife Estate
Bloemfontein
9301

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