04/09/2026
Your offline competitors aren’t always your online competitors. 🔍
When it comes to search engines, your online competition is anyone ranking for the keywords and services you want your business to be found for.
Search for one of your main services, and you may find yourself competing with directories, publishers, or businesses you’ve never considered competitors before.
That’s why SEO competitor research is an important part of any search engine optimisation strategy. Understanding who is ranking, what keywords they’re targeting, and what they’re doing well can help you build a better strategy for improving your Google rankings and online visibility.