Asha Interactive Group

07/10/2020

Email Marketing

Email marketing is one of the oldest forms of digital marketing which has consistently stood the test of time when it comes to connecting directly with your customers.

You want to be where your customers are. Effective marketing is about understanding where your customers are. In modern digital marketing, there is one important characteristic which differentiates effective campaigns from ineffective one’s: attention. Yes, you want to be where your customers are, but more importantly you have to ask yourself, where is their attention being directed?

We live in a digitally connected world with smart and portable devices which are seamlessly integrated into our day-to-day lives. Almost all of these devices receive email. This is why when you want to connect directly with your customers, their attention and where it is being directed is key to the effectiveness of your campaign’s success.

Our email marketing campaigns are built on a foundation of data which is comprised of your ‘ideal’ customers who are already qualified and eligible to do business with you. These data points include all of the demographic and psychographic information required to form the database of your ‘right customers’ who will convert and become your ‘paying customers’.

Our email marketing campaigns are separated into essentials, premium and enterprise offerings. Each offering is designed to provide your organization with ROI positive results on your next marketing campaign. Each one of these packages offers your business the opportunity to leverage the seamlessly integrated digital landscape to your advantage and put your products and services directly in the firing line of attention from your ‘ideal customers’.

Our Email Marketing Packages
Essentials

We will send up to 50,000 marketing emails for you each month, to an audience of up to 12,500 recipients.
We will target the emails to recipients who fit your businesses current customer demographic using email marketing analytics generated by the email marketing system.
We will create up to 5 email templates which are optimized to improve your open rates, engagement and conversion.
Premium

We will send up to 100,000 marketing emails for you each month, to an audience of up to 25,000 recipients.
If you don’t already have a database of email contacts, we will create a database of email contacts which will consist of your ‘ideal’ customers.
We will create up to 10 email templates which are optimized to improve your open rates, engagement and conversion.
Premium +

We will send up to 200,000 marketing emails for you each month, to an audience of up to 50,000 recipients.
If you don’t already have a database of email contacts, we will run an engagement- based digital and social media campaign in conjunction with your email marketing campaign in order to build your database of ‘ideal’ customers.
We will create up to 20 email templates which are optimized to improve your open rates, engagement and conversion.
Enterprise

We will send 400,000 marketing emails for you each month, to an audience of up to 100,000 recipients.
You can request an additional monthly email and recipient quota if you need to send more emails to more recipients, with no limitation on the number of emails and recipients you can have.
If you don’t already have a database of email contacts, we will run an engagement- based digital and social media campaign in conjunction with your enterprise email marketing package in order to build your database of ‘ideal’ customers.
We will create up to 40 email templates which are optimized to improve your open rates, engagement and conversion.

Additional Features
Essentials, premium and premium + package customers are able to request additional email and recipient quotas if required.
Essentials and premium package customers can receive a monthly, instead of a quarterly, analytics report upon request.
Enterprise package customers can request an uncapped email and recipient quotas if required.

14/09/2020

Publishing content is one of the most important and effective ways to reach your audience. Conceptualizing your content will be the difference between the success and failure of your digital strategy.

Content which is backed by context will always get the most amount of attention when you are building brand and product awareness. Context is also key to the engagement of your audience, and customers, in your content.

Contextualizing your content per platform is also vital to a successful digital strategy. What works on radio doesn't work on TV or in newspapers. Traditional media advertising has mastered contextualized content to the platform while digital still struggles to master this.

It is important to understand that the psychology of your target audience is different on each platform. There is a dramatic difference in the mindset of the end user when they are on Facebook, compared to LinkedIn or Twitter.

07/09/2020

We believe firmly that anything worth doing
is worth doing every single day, that is why
we provide and organizations just
like yours with proven-to-work marketing
and sales products and services that will
consistently grow your brand, your business
and your bottom line.
We’re happy that you are interested in the
endless possibilities we have to offer and
look forward to working with you.
https://lnkd.in/e6nYcBu

http://ashainteractive.co.za/

02/09/2020

Asha Interactive Media

Asha Interactive Media is a full-service digital and social media advertising agency that provides advertising services to organizations in automotive, banking, e-commerce, financial services, real estate and retail.

Our benchmarked, proven-to-work approach delivers consistent results which allows your business to get the attention it deserves, meaning you can grow and flourish without having to think about lead generation or the conversion rates of your core audience.
We partner with clients to drive their business outcomes and deploy our results-driven methodologies in media planning, content strategy, platform choices, website optimization and everything in between in order to deliver the best possible results.
https://lnkd.in/e6nYcBu

25/08/2020

Our benchmarked, proven-to-work approach delivers consistent results which allows your business to get the attention it deserves, meaning you can grow and flourish without having to think about lead generation or the conversion rates of your core audience. Asha Interactive Group, Let us design your online future!

The Asha Interactive Group is a full service media, technology, consulting and professional training company built for the now.

20/08/2020

So many businesses are making a very obvious move toward digitizing their core operations. Banks, retail stores and many day-to-day product and service based businesses are concentrating their core business activities around digital platforms.

As your business goes through this transition, it is important to keep in mind that as your business becomes digital, so should your advertising. Organizations who choose to go digital need to make sure they resonate best with customers who are most likely to adopt their new digital business models.

In doing so, we find it more and more important that as you go through the transition of digitization, you make sure your digital advertising matches your businesses digital transition.

New customer acquisition and more importantly, long term customer retention, is only going to happen if you attract new customers who have already heavily adopted digital platforms in other areas of their lives.

As your bank or retail organization goes digital, you will be able to contextualize yourself better by ensuring your advertising matches your digital business ambitions.

20/08/2020

Platform choices and optimization are key to the success of sales driven campaigns based on the psychographic/demographic metrics of your audience.

As social media has become more optics focused, the way things look and the perceived impression created by users has skewed the psychographic performance of many campaigns on Facebook and Instagram specifically. With more users fronting lifestyles and interests that do not accurately represent their economic status, purchasing ability and financial habits, it's become more important than ever when investing in your next b2c campaign that you pay close attention to the users of the platform you choose before you decide to use that platform for sales or lead generation.

When deciding on a platform for your next lead generation or sales based campaign, it's best to first listen, observe and learn. One of the most valuable things you can do, is spend weeks, if not at least 1 month, actually using the platform, consuming content, following people and businesses and observing how members of your target audience interact with the platform.

11/08/2020

There are really only two reasons an organization won't spend money on advertising.

1. They don't think it's going to work
2. They don't think the new leads are going to do business with them

Both of these reasons are grounded in a fundamental lack of making the connection between marketing and sales. "It's always important to remember that marketing gets the phone to ring, sales is the person that answers the phone."

The sales process, however, actually can start a lot earlier in the marketing stage of the business cycle. When you are advertising a product or service, even your business perhaps. It's important to remember that the quality of your advertising copy is going to be dependent on your sales ability. Your ability to effectively communicate the value proposition of your products and services to your customers, in a way that is valuable to your customers, is the number one factor that influences the effectiveness of your sales and in turn whether or not you successfully maximize your advertising budget.