Kyle Allen Designs

Kyle Allen Designs I am a Graphic Designer and Art Director. My life is all about design. I created this page to show my work and what I am capable of.

I am a Red and Yellow graduate. Tattoo Designs, illustrations, Logo Designs, Packaging Design, Corporate Identities, Publication design, Flyer Design, Business Card Design, Photography, etc.

Spraypaint art I did. All A3 in size and for salešŸ™‚R250 each
14/10/2017

Spraypaint art I did. All A3 in size and for salešŸ™‚
R250 each

TRUTH COFFEE on Design:Design does not stop there from the cups and packaging and this very website by Maya Liepaz, to o...
22/12/2016

TRUTH COFFEE on Design:
Design does not stop there from the cups and packaging and this very website by Maya Liepaz, to our logo, started by Stephanie De Villiers and evolved by Maya. One thing has remained intact. Design and functionality, preceded by philosophy and deep understanding of the brand.
Is this always a happy, easy process? No. Mediocrity is easy. Loving and living your brand is hard. It takes courage and relentless determination, and at times argument with those you love and trust, until something right is forged from a mess of swarming ideas and desires.

But it is worth it. Because the accolades put bums on seats. And bums on seats order and drink coffee. And that experience, if holistically loved, becomes a story they tell. And if they story is repeated, more bums on seats, more inquisitive minds asking if our coffee really is betterā€¦
ā€¦and that gets more people loving our coffee.

And that is what makes it all worthwhile.

What This Means:
Good things. TRUTH Coffee wants to be seen as different. Edgy. Forward thinking. We can help them stand out, in a good way.

TRUTH and Gaami:
TRUTH prides itself on the inclusive exclusivity of its coffee culture. Every detail is thoroughly thought through, from the composition of a cappuccino to the layout of the landing page.Consumers of high-end products value their individuality and want the products they align themselves with to represent that uniqueness. TRUTH knows this. Whilst maintaining this ethos, TRUTH also operates with a conscience. The existing coffee cups have walls made of plant-based oils instead of plastic. Branding is printed with soy-based ink. The environmental challenges presented by takeaway coffee cups are apparent and TRUTH has expressed a keen interest in exploring viable alternatives.

And here we stand:
A partnership with Gaami makes sense. The cup is totally unique in appearance, which means that every customer becomes a walking billboard for the brand. An exclusive relationship with Gaami will enhance and protect TRUTHā€™s reputation as a unique and trendy brand. Thatā€™s before we mention functional benefits. A unique, non-spill cup that is sustainable and recyclable. The worldā€™s coolest coffee shop now uses the worldā€™s quirkiest coffee cup. Exclusively.

Art Director: Kyle Allen
Art Director: Saleem Naidoo
Copywriter: Daniel Fabre

A few Honda's I photographed
20/12/2016

A few Honda's I photographed

Brief: Death AWESOME CONCEPT šŸ™ŒšŸ¼ "When to die, a self fulfilling prophecy"What if you could choose the day you die? Book ...
17/12/2016

Brief: Death

AWESOME CONCEPT šŸ™ŒšŸ¼
"When to die, a self fulfilling prophecy"

What if you could choose the day you die?

Book holder handmade by Kyle

šŸ–„ Project Design: Kyle Allen
šŸ“ Copy Writer: Connor Cee Newkirk

Such a cool drawing Kyle did for me, both Kyle and I have a strong love for tattoos, I unfortunately wasn't given the gi...
15/12/2016

Such a cool drawing Kyle did for me, both Kyle and I have a strong love for tattoos, I unfortunately wasn't given the gift of being creative. I told him what I wanted and it came out exactly how I wanted it šŸ™ŒšŸ¼ - check out kyleallendesigns on Instagram to see recent drawings, designs and photos - Paige šŸ’šŸ»

Some Illustrations I did for myself. They are for sale with a black or white frame. R350 each.Size: 297mm x 420mm or 21...
14/12/2016

Some Illustrations I did for myself.

They are for sale with a black or white frame. R350 each.
Size: 297mm x 420mm or 210mm x 297mm

Calendar - Tattoo Artist Addition
13/12/2016

Calendar - Tattoo Artist Addition

Publication DesignInsights:Ā· The greatest loss is not losing what we have when we die, but rather what dies insid...
13/12/2016

Publication Design

Insights:
Ā· The greatest loss is not losing what we have when we die, but rather what dies inside us while we live.
Ā· As humans, we feel the need to be in control, and to always know what happens next, but death is unpredictable, and therefore unknown. This is why death is feared.

Concept:
The fear of the unknown ā€“ Death:
A concept based around a person who is basically scared of the unknown, being death. Therefore this person becomes so obsessed with having the power over their own life that she chooses exactly when she will die, and how she will die. She does this to ensure that she turns an unknown death, into the known.
This decision ultimately makes her fear death even more, to a point where she begins to fear life itself. She begins planning her life, and every detail within, to avoid a premature death.

Rationale:
Based on the brief we received I decided to look at death in a light it isnā€™t normally seen in. People are generally scared of anything new and unknown, and in my opinion, and the opinion of many others, this is the reason we as people fear death.
Death is unknown, no one really knows what happens after we die. Yes there are theories and beliefs but nobody knows for sure and that is what scares us most.
Based on the insight that people fear the unknown, being death in this case, we came to our concept ā€“ The fear of the unknown.
How would someone live their life if they were completely afraid of death? Mentally where would they be? Emotionally what type of person would they become? These are all questions that were asked in order to mould this piece of publication and the main character in it.
From the publications feel and tone we plotted out the design aspect of things, incorporating as much of the tone and feel into the type and layout of this piece. Emphasising the obsessiveness and mental instability of the Main character Sarah Grieves as best we could.

Synopsis:
An insight into the life of a person who is so afraid of death, that life itself begins to scare them.
Sarah Grieves is a 26 year old forensic detective, who was orphaned at the age of 16.
Growing up a happy child and the loosing what she loved most alters the way Sarah looks at life. After the death of her family Sarah grows up rebellious, and begins to question society, the way people need to conform and live their lives just to fit in.
A later near-death experience brings forward Sarahā€™s thanatophobia (fear of death). She eventually decides to live her life in such a way that she alone determines, how, when and where she will die. Ending in su***de.
Entirely Sarah ends up living her life by a strict set of rules that she makes during the process of planning exactly how the remainder of her life will play out.

Copywriter: Connar Cee Newkirk

Packaging Product Development Brief:Conduct research into product development and three-dimensional packaging. Create an...
13/12/2016

Packaging Product Development

Brief:
Conduct research into product development and three-dimensional packaging.
Create an innovative and highly desirable limited-edition packaging design based on the
attributes and benefits of a distinct product.The packaging will tie in very closely with product development and you will be required to either manipulate an existing product or originate a new product and brand. The design of the pack is to be a crucial part of the product offering and
enhance the brand equity.

Insight:
If you are perfectly suited to your environment, you donā€™t need to change.

Campaign:
We have created a campaign, of which packaging is the key component. This way, the packaging does not have to try too hard to make sense because it is part of a greater narrative.The campaign includes print ads, window display, social media mockups and limited edition Adidas Superstars.We have included three survivors of the animal world over millions of years - snakes, crocodiles and jellyfish. Limited edition Superstars shall feature stripes inspired one of these animals.

Creative Rationale:
Adidas Originals have been around for a long time. The two defining shoes are the Superstar (1969) and the Stan Smith (1971). Though limited edition models have been released, both designs have remained almost entirely unchanged.In a world where fashion changes seasonally, it is staggering that Superstars have maintained their popularity. Why have they remained relevant and
fashionable?
How? Evolution. Natural selection favours genes that promote the survival of the species.
Individuals born with a quality that improves their chance of survival are more likely toreproduce, imbuing their offspring with the genetics that increase the likelihood of them having offspring of their own.And so it goes.Crocodiles have remained genetically identical for millions and millions of years. When the first crocodilian waddled and waded, mammals didnā€™t exist. Humans only arrived 250 million years later. Crocodiles saw the whole thing happen.Jellyfish have remained unchanged for over 500 million years. Not bad, for an organism with no bones or brain. The only reason we canā€™t categorically prove that they go further back is because they canā€™t fossilise.

Copywriter: Daniel Fabre

Address

Cape Town
7560

Website

Alerts

Be the first to know and let us send you an email when Kyle Allen Designs posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Kyle Allen Designs:

Shortcuts

Share

Category