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Flux Communications, Cape Town (2026)

19/05/2026

Issued on behalf of Unu Health

The Silent Killer South Africans Are Ignoring — Until It’s Too Late

It’s called the “silent killer” for a reason.

Hypertension — or high blood pressure — often develops without noticeable symptoms, quietly increasing the risk of heart disease, stroke, and other serious health complications. And in South Africa, it is far more common than many realise.

Recent screening data suggests that nearly 30% of South African adults have hypertension. Even more concerning is that among younger adults, over 15% are already affected. Yet awareness remains dangerously low — with just over half of those living with the condition knowing they have it.

That gap between prevalence and awareness is where the real danger lies.

“Hypertension doesn’t announce itself,” says Luvuyo Maloka from Unu Health. “For many people, the first sign is a serious health event — and by then, the condition has already caused significant damage.”

Part of the problem is perception. High blood pressure is still widely seen as an “older person’s disease”, something to worry about later in life. But changing lifestyles, increased stress, poor diet, and reduced physical activity are driving earlier onset — often without people recognising the risk.

At the same time, access barriers continue to play a role. For many South Africans, checking blood pressure or following up on abnormal readings requires time off work, long queues at clinics, or out-of-pocket costs. As a result, routine monitoring is often delayed — or avoided altogether.

There is also a deeper behavioural challenge: when there are no symptoms, there is little urgency.
But that is exactly what makes hypertension so dangerous.

“Knowing your numbers is one of the simplest but most powerful things you can do for your health,” Maloka explains. “It’s the difference between managing a condition early and facing a much more serious outcome later.”
Encouragingly, there is a growing shift toward more proactive healthcare. Digital platforms and remote consultation services are making it easier for people to engage with healthcare providers, ask questions, and take the first steps toward understanding their health — without the traditional barriers.

Access to pathology services and routine screening is also becoming more integrated into these models, allowing for earlier detection and ongoing monitoring.

This shift is particularly important in a country like South Africa, where the burden of chronic disease continues to rise alongside an already stretched healthcare system.

By identifying and managing conditions like hypertension earlier, not only are personal outcomes improved — but pressure on clinics and hospitals is reduced.

Still, awareness remains the first hurdle.

Prevention doesn’t start with treatment — it starts with information. Understanding risk factors, checking blood pressure regularly, and seeking guidance when something seems off are all small steps that can have life-changing consequences.

Because when it comes to hypertension, what you don’t know really can hurt you.

And sometimes, the most important health decision you make is simply taking the time to find out.

Visit Unu Health’s free Wellness Wheel on their website to monitor your health and notice when problems arise – www.unuhealth.org

ENDS

18/05/2026

Issued on behalf of South Africans with Diabetes

Sweet Life annual media event: Thursday 14th May 2026
diabetes stigma campaign

Sweet Life Diabetes Community, South Africa’s largest online diabetes community, gathered members of the media and Capetonians with lived experience of diabetes together to mark their annual diabetes stigma campaign, .

The event, hosted at 156 Kloof St in Cape Town and catered by Lebanese Bakery, offered a delicious opportunity for journalists to learn more about diabetes stigma and language, through personal community stories. “What a lovely, warm, friendly and informative brunch,” said media personality Justine Drake. “Thanks so much for the great morning… I learned a lot!” added Jhua-Nine Wyrley-Birch from Maroela Media.

For more info on the campaign, including the 2026 video, visit www.sweetlife.org.za/diabeteslookslikeme

18/05/2026

Issued on behalf of Breadline Africa

The Alexandra libraries quietly defying South Africa's reading crisis

What five small libraries in a Johannesburg township are doing that the national numbers say is impossible.

In May 2023 the world learnt what South Africa already knew. The Progress in International Reading Literacy Study found that 81% of our Grade 4 learners cannot read for meaning. We came last out of 57 countries. The trend is going the wrong way.

Those numbers are the headline. They are not the story.

The story is sitting inside a converted shipping container behind a fence in Alexandra Township. Five of them, actually. Each one is a small school library placed by Breadline Africa, some as long as 12 years ago. This April our team spent two days visiting all five. What we found there is worth telling.

Skeen Primary has a library that holds books in all 11 of South Africa's official languages. Just over 2 000 learners walk through its doors every week. Emfundisweni Primary runs its library on a teacher rotation roster, with no dedicated librarian and no budget for one. Even so, learners from this school have reached the provincial round of the Spelling Bee. At Ekukhanyisweni Primary, children have come through that small library and gone on to win scholarships to St John's College and St David's Marist. M.C. Weiler Primary recently sent ten learners abroad on a study exchange.

The libraries themselves are not glamorous. Some have rusted shelving. Most are short on isiZulu and Setswana titles in a township where those are the home languages. The collections are not always age-appropriate for older grades. Four of the five rely on classroom teachers to run them with no dedicated librarian. None of these problems are small.

But all five libraries are open and being used. They are quietly, daily, doing the work that the national data says is not happening anywhere else.

What this site visit makes clear is that infrastructure is not the end of the story. It is the start of it. Breadline Africa drops a library into a school and then steps back. What happens next depends on the principal, the teachers, the parents and the children themselves. In Alexandra, "what happens next" looks like reading competitions, weekend book loans, scholarships and parent meetings about reading at home.

It is the work of ordinary schools doing extraordinary things with very little. And in a country where reading is in crisis, it suggests that the right place to start is sometimes the simplest place of all: a room with books in it and a school willing to use it.

If you would like to know more about this work or see how you can support it, visit breadlineafrica.org.

ENDS

15/05/2026

Issued on behalf of Luuma Restaurant

Luuma by Pavel Launches New Lunch Menu with Exclusive Chef’s Table Invitation

Opened in December last year, Luuma by Pavel has wasted no time establishing itself as one of Cape Town’s latest culinary destinations. With its refined yet approachable take on contemporary dining, the restaurant has drawn a steady stream of discerning diners, all eager to experience the signature style of its namesake chef, Chef Pavel.

Luuma forms part of the broader “by Pavel” family of ventures—an expanding culinary portfolio that also includes the highly successful Zest Restaurant by Pavel and Catering by Pavel. Together, they reflect Chef Pavel’s growing influence on the local food scene, built on a consistent commitment to quality, innovation, and memorable dining experiences.

Journalists were recently invited to an exclusive Chef’s Table experience to unveil the restaurants new lunch menu—an offering that promises to be as considered and flavour-driven as its celebrated dinner service.

Designed as an intimate, immersive experience, the Chef’s Table offered a curated journey through the new lunch menu—each dish showcasing Chef Pavel’s precision, creativity, and deep respect for ingredients.

The menu itself reads like a quiet indulgence:
• Asian-style oysters to awaken the palate
• Pan-seared scallops paired with roast cauliflower purée
• Sautéed prawns in a delicate white wine sauce
• Grilled line fish served with roast cherry tomatoes and velvety mashed potato
• And, to finish, a sweet potato crème brûlée with tonka bean ice cream

It’s a progression that felt both luxurious and grounded—elevated comfort food with a global edge, executed with fine-dining finesse.

At the heart of Luuma’s success is Chef Pavel’s philosophy: food that is elegant without being inaccessible and refined without losing its sense of warmth. His menus lean into bold flavours and thoughtful pairings, while still allowing each ingredient to speak for itself. This new lunch offering reflects that ethos perfectly. It’s designed not just for occasion dining, but for those midday moments when time slows down—where a lunch can stretch into an experience.

In a city as competitive as Cape Town, Luuma’s steady rise is hard to ignore. Since opening, it has found a comfortable rhythm—refined without feeling formal and considered without losing its sense of ease. Introducing a lunch menu feels like a natural progression. It opens the door to a different kind of dining experience, while still holding onto the style and approach that diners have come to appreciate.

For more information, please visit https://luuma.co.za/

ENDS
Digital Fox Agency

14/05/2026

Issued on behalf of Unu Health

Telemedicine usage surges as young urban women dominate virtual GP visits

Virtual healthcare is increasingly becoming a mainstream point of access for primary care in South Africa, with new data from Unu Health showing a strong rise in telemedicine usage—particularly among young, urban women seeking fast access to general practitioners and clinical support.

Over the past six months, the platform recorded 11,123 digital healthcare interactions, offering a detailed snapshot of how and when patients are turning to virtual care. The findings point to a healthcare model that is not only growing in scale but also shifting in who uses it and why.

According to Lance Blumeris from Unu Health, the data reflects a clear behavioural change in how people approach everyday health concerns. “Telemedicine is no longer an alternative in the background—it is becoming a first point of contact for many patients, particularly for acute but low-complexity conditions where convenience and speed matter,” Blumeris said.

The most common reasons for seeking digital consultations remain largely consistent with general primary healthcare trends, but with a strong emphasis on short-term, high-frequency ailments.

Across nurse triage, in-house GP support, and virtual GP consultations, the leading conditions treated include:
• Flu, cold, sinus, and throat infections
• Stomach and digestive issues
• Allergy-related symptoms
• Back, joint, and general body pain

Nurse-led triage alone showed that more than 50% of cases were related to upper respiratory symptoms, reinforcing the role of telemedicine as a first response channel for seasonal and infectious conditions.

In GP-led care pathways, the most frequently treated conditions included upper respiratory infections, chest infections, skin infections, and women’s health concerns. Virtual GP consultations followed a similar pattern, with flu-related illness, digestive complaints, headaches, and women’s health issues forming the bulk of clinical presentations.

One of the most significant insights from the data is the demographic profile of users. Unu Health’s platform shows a clear skew toward urban-based patients, with 10,931 of 11,123 consultations (98.27%) originating in urban areas, compared to just 192 consultations (1.73%) from rural users. This translates to roughly 57 urban users for every 1 rural user, highlighting a strong concentration of digital healthcare adoption in cities and suburban areas.

Blumeris notes that while this reflects current access patterns, it also raises important questions about digital health equity and infrastructure reach across the country.

Demographically, the platform is also notably female-dominated. Women account for 66.94% of users, compared to 33.06% male users. The largest age group is 25–34 years old, with the 25–29 segment representing the peak usage cohort.

While women are the primary users, Unu Health notes that this may also reflect caregiving behaviour, with many consultations likely initiated by mothers seeking care for children rather than themselves.

The data also shows how patients are engaging with virtual healthcare services:
• 68% GP consultations
• 14% nurse triage
• 12% clinical assistance

In terms of service model preference:
• Direct-to-doctor consultations account for 50.21%
• Blended visits (nurse triage followed by GP escalation) account for 44.57%
• Pathology services account for 5.21%

This split suggests that while many users are seeking direct medical advice, a significant proportion are entering care through a structured triage system—supporting more efficient clinical decision-making and appropriate escalation where needed.

Average consultation time sits at 4 minutes and 21 seconds, indicating that most cases are resolved quickly and are likely low-to-moderate acuity concerns that do not require in-person intervention.

Usage patterns also reveal interesting behavioural insights. Mondays consistently emerge as the most popular day for consultations, suggesting that many users are addressing health concerns at the start of the working week—potentially after symptoms develop over the weekend or in response to delayed access to in-person care.

Blumeris emphasises that the value of telemedicine lies in its ability to streamline access, reduce unnecessary clinic visits, and provide faster initial clinical guidance. “Digital healthcare is best understood as an extension of primary care, not a replacement. It helps patients get seen faster, and it helps clinicians prioritise those who need physical intervention,” he said.

Despite strong uptake, the data highlights a clear imbalance in access, with urban users overwhelmingly dominating platform activity. While this reflects current adoption trends, it also suggests that rural pe*******on remains a key area for future expansion as digital health infrastructure and connectivity continue to evolve.

As telemedicine becomes more embedded in South Africa’s healthcare ecosystem, the challenge ahead will not only be growth—but ensuring that access follows need, not just connectivity.
For now, the data from Unu Health paints a clear picture: virtual healthcare is being driven by young, urban women seeking fast, convenient access to care for everyday health concerns, reshaping how primary healthcare is accessed in the digital age.

For more information, please visit www.unuhealth.org

ENDS

11/05/2026

Issued on behalf of Saint-Gobain

Saint Gobain Africa to join strategic discussions on Africa’s urban future at the Africa CEO Forum

Saint Gobain Africa has confirmed its participation in the 2026 Africa CEO Forum, with CEO Aymeric d’Ydewalle set to join senior business leaders and policymakers in a high level panel discussion on the future of Africa’s urban and industrial development.

Taking place in Kigali on 14–15 May 2026, the Africa CEO Forum convenes the continent’s leading decision makers to shape Africa’s economic trajectory. Aymeric d’Ydewalle will speak on the panel “Nuts & Bolts: The silent bottleneck behind Africa’s urban expansion”, addressing the industrial realities underpinning Africa’s rapidly growing cities.

The discussion will focus on the often overlooked foundations of urban growth: local manufacturing capacity, access to energy, logistics, and supply chains that enable cities to be built affordably, resiliently and on a scale.

Saint Gobain Africa’s participation reflects its commitment to actively engage in conversations shaping Africa’s future, bringing an industry perspective grounded in local production, regional value chains and long term investment.

Through its Make it in Africa to Build Africa (MABA) commitment, Saint Gobain Africa aims to work alongside local makers and builders, strengthening skills, production and systems needed to support sustainable urban growth.

“Africa’s urbanisation challenge is not just about demand or design, it’s about whether we build the industrial capacity to deliver at scale,” said Aymeric d’Ydewalle, CEO of Saint Gobain Africa. “Participating in these forums is essential to ensuring industry plays its role in leading Africa forward.”

The panel will bring together senior executives from construction, energy, manufacturing and finance, highlighting the role of the private sector in:
• Scaling local production of construction materials
• Unlocking industrial capacity through energy and logistics
• Developing new contracting and offtake models to support long term investment
•
Through its presence at the Africa CEO Forum, Saint Gobain Africa reinforces its role not only as a manufacturer, but as a partner in Africa’s growth story.

ENDS

11/05/2026

Issued on behalf of Unu Health

South Africa’s Nurses Are Carrying More Than Patients — They’re Carrying the System

On any given day in South Africa, a nurse in a public clinic may see dozens of patients — managing everything from chronic conditions to acute emergencies, often with limited time and resources. But beyond the clinical duties lies a quieter reality: nurses are not just treating illness; they are holding together an increasingly strained healthcare system.

On International Nurses Day, the spotlight often falls on appreciation — and rightly so. But behind the gratitude is a growing pressure that cannot be ignored.

South Africa faces a rising burden of chronic disease, particularly conditions like hypertension, a leading contributor to cardiovascular illness, which is the leading causes of death in the country. The challenge is that many of these conditions are preventable or manageable — yet they continue to present at clinics and hospitals at advanced stages.

And that is where nurses carry the heaviest load.

“They are often the first point of contact, the ones managing ongoing care, and in many cases, the emotional support for patients navigating difficult diagnoses,” says Luvuyo Maloka from Unu Health. “But what we are seeing is that too many people are entering the healthcare system far too late.”

This delay in care has a ripple effect. When patients only seek help once symptoms become severe, treatment becomes more complex, more time-consuming, and more resource-intensive. For nurses already working under pressure, this means longer consultations, higher patient volumes, and less time for preventative care.

The reality is that South Africa’s healthcare system is still largely reactive — focused on treating illness rather than preventing it. And that reactive model places enormous strain on frontline workers.

But what if fewer people needed to walk into a clinic in the first place?

There is a growing shift globally — and increasingly in South Africa — toward more accessible, proactive healthcare. Digital health platforms, remote consultations, and easier access to basic health screenings are beginning to change how and when people engage with care.

Instead of waiting until a condition becomes serious, people can start managing their health earlier — checking symptoms, consulting healthcare professionals remotely, and monitoring key indicators like blood pressure before complications arise.

This shift doesn’t replace nurses. It supports them.

By reducing unnecessary clinic visits and enabling earlier intervention, healthcare professionals on the ground are freed up to focus on the patients who need them most — those requiring urgent or complex care.

“Technology cannot replace the role of nurses,” says Maloka. “But it can play a critical role in reducing the pressure on the system and ultimately improving outcomes for both patients and healthcare workers.”

The future of healthcare in South Africa may depend not only on how we support our nurses — but on how we empower people to take greater control of their health before they ever reach a clinic door.

For more information, please visit www.unuhealth.org

ENDS

05/05/2026

Issued on behalf of South Africans with Diabetes

We need to change the way we talk about diabetes

Building on last year’s nationwide Diabetes Stigma Campaign, Sweet Life Diabetes Community is once again focusing on diabetes stigma on the 14th May with .

● This year, our core message is around language:
Diabetes stigma is reflected in the way we talk about people with diabetes. Let’s recognise the humans behind the condition.

● People with diabetes are often discriminated against. The language used to talk about diabetes is filled with blame and shame, and the people behind the condition are not seen, or empowered. But we can change that.

Dismantling diabetes stigma

We begin by dismantling diabetes stigma.

Our campaign last year focused on the face of diabetes. This year we’re focusing on the humans behind the condition – not just a diabetic. We asked our community to describe who they are aside from living with diabetes, and they told us, in a 1 minute video that illustrates it better than we ever could. Visit www.sweetlife.org.za/DiabetesLooksLikeMe to watch it.

Diabetes stigma in South Africa

Diabetes stigma might seem like a minor problem – insensitive language being used and making people with diabetes feel bad. But the reality is that South Africa has a huge diabetes stigma problem, and it’s contributing to the fact that 1 in 2 South Africans with diabetes are undiagnosed. Which contributes directly to the fact that diabetes is the number 1 killer of South Africans.

“Sharing personal stories helps to actively dismantle stigma. Narrative sharing builds connection, challenges harmful stereotypes, and validates the emotional reality of people living with diabetes."
Daniel Sher, Type 1 diabetes psychologist

Lived experience stories

Each person’s journey with diabetes – and diabetes stigma – is different. That’s why we’re sharing the stories of our community to humanise the issue. Alongside this, we’re inviting people with diabetes to share a selfie on Thursday 14th May with the hashtag so that we can flood social media with images of all different kinds of people with diabetes.

Practical guidance

Another huge part of diabetes stigma is not knowing how to do better. That’s why we’ve put together this simple Diabetes stigma and language sheet, to share with healthcare providers, the media, friends, family and colleagues.

Read - and share - more about diabetes on www.sweetlife.org.za/DiabetesLooksLikeMe
Share your story
We’re inviting people with diabetes to share their stories of stigma on Facebook and Instagram, as well as by joining us in a Facebook Live on Thursday 28th May at 7pm. It will be a discussion between psychologist Daniel Sher and Sweet Life CEO and co-founder Bridget McNulty, both living with diabetes, in which they welcome questions and comments from the broader diabetes community. Everyone is invited!
Working together to combat diabetes stigma

30/04/2026

Issued on behalf of Saint-Gobain

From South Africa to the World: Young Architects Step Up to a Global Sustainability Challenge

As climate pressures, rapid urbanisation and resource constraints reshape how cities are built, a new generation of South African architects is being challenged to think beyond aesthetics and design for real-world impact.

This week, that challenge comes into sharp focus as students from across the country gather in Midrand for the national leg of the Saint-Gobain Architecture Student Contest (ASC). This global initiative by Saint-Gobain is fast becoming a proving ground for future industry leaders.

Now in its 21st year globally, with South Africa participating since 2016, the contest pushes students to respond to real-world architectural briefs under practical constraints, mirroring the complexities they will face in their professional careers. From energy efficiency and carbon reduction to occupant wellbeing and material innovation, the competition is designed to reflect the urgent priorities shaping the built environment today.

This year, students from Tshwane University of Technology, University of KwaZulu-Natal and Nelson Mandela University will compete for top honours at the national stage on 30 April at Saint-Gobain Africa’s Head Office in Midrand, Johannesburg. The winning team will go on to represent South Africa at the international finals in Belgrade, Serbia, joining peers from around the world in a three-day showcase of design thinking, innovation and collaboration.

“The Architecture Student Contest is about more than competition, it’s about preparing students for the realities of an industry that is evolving rapidly,” says Samukelisiwe Mkize, Academy Manager at Saint-Gobain South Africa. “We are seeing young designers engage deeply with sustainability, not as a concept, but as a responsibility. They understand that the decisions they make today will shape how people live, work and interact with their environments in the future.”

The ASC was first launched in 2004 and expanded internationally in 2005, positioning itself as one of the few student competitions globally that simulates a live client brief. Each year, a host country is selected, and students are tasked with solving a real architectural challenge rooted in local social, cultural and environmental dynamics.

This year’s international stage returns to Belgrade, where participants will present proposals that balance design excellence with measurable sustainability outcomes; spanning energy performance, circularity, and indoor environmental quality.

South Africa’s track record in the competition has already demonstrated the calibre of local talent. In 2017, the country made its debut on the international stage with the University of Johannesburg securing second place in Madrid. A year later, the University of KwaZulu-Natal went one better, claiming first place in Dubai, an achievement that continues to resonate within the local architecture and academic community.

Beyond accolades, the contest has also begun to unlock broader opportunities across the continent. In Nigeria, for example, national winners have gone on to secure internships, highlighting how initiatives like the ASC can serve as a bridge between academia and industry. Competitions like this offer more than recognition; they provide a platform for students to test ideas, challenge conventions and engage with the kinds of constraints that define real-world projects.

For many participants, the journey from classroom to competition stage is a defining moment that signals the transition from theory to practice. And for South Africa, it is another opportunity to showcase its creative and technical talent on a global stage.

Watch it live and show your support

The national stage of the Saint-Gobain Africa Architecture Student Contest will be streamed live from their Head Office and is open for all to experience.

Join us online and support the next generation of architects as they present their ideas on a national stage:
• LinkedIn: https://www.linkedin.com/company/saint-gobain-gyproc-south-africa/ |-Gobain Africa
• YouTube: https://www.youtube.com/
• Facebook: https://www.facebook.com/SaintGobainAfrica/
• TikTok: https://www.tiktok.com/
Be part of the moment as bold ideas, fresh thinking and future-focused design take centre stage.

ENDS

28/04/2026

Issued on behalf of Saint-Gobain

The Future of Building Might Already Be Beneath Our Feet

He told his village he would build their school from mud. They laughed.

What followed would quietly reshape the global architectural conversation.

Today, Francis Kéré is celebrated as one of the most important architects of our time, becoming the first African to win the Pritzker Architecture Prize; often described as architecture’s Nobel Prize. But long before global recognition, his work was rooted in something far simpler: the earth beneath his feet.

Earth Building Identity in Africa is not a technical document but rather a cultural exploration. Drawing on voices from across the continent, it captures a living architectural tradition that has, for generations, existed quietly in villages, landscapes, and inherited knowledge systems.
“True innovation can only thrive when it is rooted in the recognition of our heritage,” writes Melissa Nsabimana, Marketing and Communications Director at Saint-Gobain Africa, authors of Earth Building Identity in Africa.

Across Africa, earth has shaped homes, communities, and ways of life often without formal recognition. Passed down through practice rather than textbooks, these building methods reflect an intuitive understanding of climate, material, and place. Yet for decades, this knowledge has been marginalised.

Faced with climate change, rising construction costs, and the environmental toll of industrial materials, architects and designers are looking again at what has always been available.
Earth, it turns out, is not only viable, but visionary.

At its core, earth architecture is climate responsive. Thick earthen walls regulate temperature naturally, absorbing heat during the day and releasing it slowly at night. Structures “breathe”, managing humidity and airflow without mechanical systems.

Mariam Issoufou’s Hikma Complex in Dandaji stands as a powerful example of climate-responsive design in practice. Built with locally sourced compressed earth and designed around shaded courtyards and perforated façades, the structure allows heat to dissipate while promoting natural airflow and filtered light. No reliance on mechanical cooling, just architecture working in harmony with local climate, materials, and community needs.

In a South African context, where energy insecurity and extreme weather are becoming part of daily life, these principles feel less like tradition, and more like necessity. But to reduce earth to its technical performance is to miss its deeper significance.

As the publication explores, building with earth is also about identity. It is about reconnecting with local materials, local skills, and local narratives, reclaiming ways of building that are inherently tied to place. It is, in many ways, a quiet reimagining of what progress looks like.

Across the continent, architects are blending vernacular techniques with contemporary design, creating spaces that are both modern and deeply rooted. From rammed earth walls to compressed earth blocks, these approaches are as diverse as the cultures they emerge from.
And in doing so, they are challenging long-held assumptions about what African architecture can and should be.

There is also an urgency to this return. The construction industry remains one of the largest contributors to global carbon emissions. As African cities expand, the materials and methods chosen today will define not only skylines, but environmental impact.

Earth offers an alternative path. One that is low-carbon, locally sourced, and inherently circular. Buildings can be repaired, adapted, or returned to the land, reducing waste and extending their lifecycle.

It also opens doors for economic inclusion, supporting local artisans, creating jobs, and nurturing skills that are both traditional and forward-looking.

Still, the path forward is not without tension. Modern aspirations, perceptions of status, and the drive toward globalised aesthetics continue to influence how people build and live. At the same time, the growing popularity of “sustainable” materials raises important questions, not about their value, but about how they are defined, applied, and understood in different contexts.

What does it mean to build responsibly? And who defines what is considered modern?

In this context, Earth Building Identity in Africa does not offer fixed answers. Instead, it creates space for reflection, encouraging dialogue between past and present, tradition and innovation. Ultimately, the book is an invitation. An invitation to look again at what has been overlooked. To value what has been inherited. And to imagine a future where architecture is not imposed but emerges naturally from its environment.

To get your copy of Earth Building Identity in Africa, please visit https://www.saint-gobain-africa.com/en/earth-construction

ENDS

Flux Communications

19/05/2026

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