The Butcher's Shop

The Butcher's Shop Graphic Design • Illustration • Art Direction

Namibian Berries: Packaging and character developmentNamibian Berries set out to expand into the Asian market with a pro...
02/04/2026

Namibian Berries:
Packaging and character development

Namibian Berries set out to expand into the Asian market with a product that would stand out on shelf and appeal to both parents and children.

The idea was to create something that felt fun and engaging for kids, while still giving parents a clear sense of benefit and quality. “Brain Boosting Berries” became the product proposition, simple, memorable and benefit-led.

To bring this to life, we introduced a character that could carry the brand and create an emotional connection.

And so, Thuli was born.

Thuli acts as the face of the product, adding personality, warmth and instant recognisability. Designed to feel friendly and approachable, the character helps the product stand out in a crowded retail environment while opening up opportunities for storytelling, collectability and future brand extensions.

This weeks , details a branding project for the Stellenbosch University-affiliated incubator, Launch Lab. For a detaile...
20/01/2025

This weeks , details a branding project for the Stellenbosch University-affiliated incubator, Launch Lab. For a detailed overview, check out www.thebutchersshop.co.za or visit the link to see more.

After a long hiatus, we’re back with some shameless self-promotion. Over the next few weeks, we’ll be sharing what we’ve...
13/01/2025

After a long hiatus, we’re back with some shameless self-promotion. Over the next few weeks, we’ll be sharing what we’ve been working on, so stay tuned.

Kicking things off – Bioteen. This project began in 2021 and was officially launched in early 2023. For a deeper dive into the details behind it, check it out www.thebutchersshop.co.za or follow us on Instagram.

Having designed award-winning, premium boxed and canned wines for Ben Wren in the past, we were briefed to develop a can...
13/01/2021

Having designed award-winning, premium boxed and canned wines for Ben Wren in the past, we were briefed to develop a canned spritzer range that would live comfortably with the rest of the brand but simultaneously stand out as a low-calorie, fresh-flavoured spritzer that could be equally enjoyed on the beach, at a festival or in the park.

to some older workBen Wren WineBrand Identity and Packaging DesignGold at 2019 Internationally, premium box wines ar...
04/09/2020

to some older work

Ben Wren Wine
Brand Identity and Packaging Design
Gold at 2019

Internationally, premium box wines are a huge (and growing) success. In South Africa, however, they’re viewed as the true bottom of the barrel.

Ben Wren Wine is here to change that.

Their vision is to unashamedly embrace the box, using bold and breakout design to drag the humble box wine from the bottom shelf into the limelight – whether it liked it or not. And took it a step further by introducing a canned wine too.

But we knew we wouldn’t succeed without ensuring that what was in the box was as magnificent as what we’d printed on the outside. That’s why all of their wine is sourced from boutique vineyards, delighting the palate without disappointing with loads of sulphites.

The result? A startlingly-successful, high-quality, unpretentious and courageously-designed wine in a box that breaks out of its category through inventing an entirely new one, and is as proud to be at your picnic as it is to feature at your dinner table.

31/08/2020

Coro logo development

CoroLogo Development and Branding We were tasked to create a visual identity for a new wheel manufacturer, Coro, based i...
31/08/2020

Coro
Logo Development and Branding

We were tasked to create a visual identity for a new wheel manufacturer, Coro, based in the Netherlands. The aim was to create a modern feel but suggest the notion of heritage, quality and craftsmanship. The logo icon itself is made up of four concentric and incomplete circles designed to both spell out the name and to form complete circles when the icon spins as a badge in the centre of the alloy wheels.

to some older work. A poster for a short film - Shoshannah’s Skateboard. A determined teen girl sneaks out of her dev...
29/08/2020

to some older work. A poster for a short film - Shoshannah’s Skateboard.

A determined teen girl sneaks out of her devout orthodox community with one goal: to become a YouTube Skateboard star. A short film by Kate Ascott-Evans that was featured at the Short Sighted Cinema in London.

Opulence WinePackaging and Logo DevelopementThe brief was simple: create a new brand of wine for a new brand of wine dri...
24/08/2020

Opulence Wine
Packaging and Logo Developement

The brief was simple: create a new brand of wine for a new brand of wine drinker, men and women looking for a bold, luxurious and brazenly indulgent wine to match their high-flying lifestyles.

“Opulence” was created to be their obvious choice, intricately designed to stand out on shelf, and to exude a sense of decadence synonymous with its name.

Inspired by the greatest era of sheer overindulgence, Opulence draws on the distinct and decadent style of Art Deco, soaking itself in this golden age of roaring 20’s design to make the label work incredibly hard at winning the hearts and wallets of a target market that traditionally struggles to be confident in their wine purchase at shelf.

Visit www.thebutchersshop.co.za for more.

In the past almost-decade, we’ve trimmed the fat and transformed into a lean, never-mean design studio predominantly foc...
19/08/2020

In the past almost-decade, we’ve trimmed the fat and transformed into a lean, never-mean design studio predominantly focused on brand development and branding. To celebrate, we’ve put our own identity under the knife. Ladies and gentleman, the new-look The Butcher’s Shop…

In the past 9+ years we’ve developed from a divesrse breadth of creative interests to a lean studio focused on predominantly branding and brand development. To celebrate the last, almost, decade we decided it was time for a little ‘facelift’ of our own and put our logo under the knife. Introducing the new The Butcher’s Shop logo.

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Cape Town
7708

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Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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