19/06/2020
INGLOT CRUELTY FREE CAMPAIGN (2016)
Campaign developed to educate the SA consumer on the USP of INGLOT: being cruelty-free with a substantial vegan collection. This campaign was locally produced from concept development, production to ex*****on across national in-store marketing and digital strategy and ex*****on.
Blackrabbit role: Creative Director, Graphic Designer, Social Media content producer and manager
Production team: Zaid Joseph (photography), Lana Pienaar (makeup artist using Inglot products only), Gayle Pullen (marketing manager), Natasha Lombard (brand manager)
Follow Blackrabbit on Instagram: https://www.instagram.com/theblackrabbitbrand/