Marketing Type

Marketing Type Copywriting & Email Marketing Strategy. Helping remarkable brands tell their unique story through email.

Get a clear strategy, consistent execution, and none of the overwhelm.

07/05/2026

Running a competition? Make sure YOU win too.

Running a competition seems like a good idea … lots of buzz about your brand, new followers, more visibility. Everybody talking about you, sharing with their friends, widening your circle of influence. And all in exchange for a prize or two.

But … no. So many competitions fall desperately short on that promise.

After the shares and clicks and follows and all the things… when it’s over, nothing has changed.

You’ve made no new sales, your new followers seem to have dropped off the planet, and no-one’s talking about you.

Where did you go wrong?

If you want to run a competition that gives you a positive ROI, get in touch. I’ll help you create a well-thought-out plan that will excite your audience, and leave you feeling that it was worth the budget and the effort.

Message me on Facebook, or email me at [email protected].

I offer copywriting and marketing services on a per-project or retainer basis. These include copywriting, email marketing strategy, a marketing/messaging clarity audit, or fractional CMO services.

When your business copy has a unique style and personality, you become UNCOPYABLE.You don’t disappear into the noise of ...
06/05/2026

When your business copy has a unique style and personality, you become UNCOPYABLE.

You don’t disappear into the noise of a busy marketplace, unnoticed and unheard.

Your competitors can’t copy you, because they’re not inside your world.

AI can’t write for you (no matter how advanced your prompts or how much information you feed it).

You can’t use “templates” to communicate.

If you have a distinctive character and brand voice, your brand name cannot be replaced with another. Everything that you say, and how you say it, will sound like you.

To find out how to stand out in a crowd, while building a complete marketing ecosystem for your business, with email at its core, please get in touch. Message me or email me at [email protected]

17/03/2026

"Where you stumble is where your treasure lies." ~ Aristotle.

I can help you find your marketing and copy treasure. Get in touch.

17/03/2026

"The nicest thing about not planning is that failure comes as a complete surprise." ~ John Harvey Jones

17/03/2026

Marketing without measurement is like playing darts in the dark. You've no idea if you're hitting your target.

23/02/2026

Your email list is a marketing asset that you OWN. You can speak to your subscribers 1-to-1, when you choose to do so, about what you want. Choose consistent revenue, choose email.

20/02/2026

So someone told you to build an email list, and you’re collecting subscribers via your website. But if you’re not communicating with them yet, you’re harming your business.

I can help you turn your list into a consistent revenue channel, and start building meaningful customer relationships.

08/01/2026

Industry averages mean very little in email marketing. It depends on your industry, your offer, your list size, past engagement, the source of your contacts, etc. Instead focus on your own past results, and do relevant tests, to improve your ROI.

29/11/2025

Stay in touch with your customers all year long. If you don't communicate with them regularly, you'll simply slip off their radar - while your competitors streak ahead. So don't wait for Black Friday to talk to them. Or when you have something new to sell them. Go on, do it now.

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Cape Town
7441

Opening Hours

Monday 09:00 - 17:30
Tuesday 09:00 - 17:30
Wednesday 09:00 - 17:30
Thursday 09:00 - 17:30
Friday 09:00 - 17:30

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