Marketing Type

Marketing Type Conversion Copywriter > turn attention into measurable results

06/07/2026

“Let Google enumerate your passkeys”

Say what now?

The user trying to set up an online profile, fill out a form, or buy something, doesn’t want to be faced with obscure terms.

These might be standard in your business, but a mystery to anyone outside it.

A quick search might enlighten the user, but why expect them to do extra work? So instead, they just click away.

Test your marketing (and business) copy with family or friends. Can they answer your questions, is the layout easy to navigate, are all their concerns addressed?

Plain language and consumer testing will increase your conversions.

Why put future income at risk, by frustrating your users?

07/05/2026

Running a competition? Make sure YOU win too.

Running a competition seems like a good idea … lots of buzz about your brand, new followers, more visibility. Everybody talking about you, sharing with their friends, widening your circle of influence. And all in exchange for a prize or two.

But … no. So many competitions fall desperately short on that promise.

After the shares and clicks and follows and all the things… when it’s over, nothing has changed.

You’ve made no new sales, your new followers seem to have dropped off the planet, and no-one’s talking about you.

Where did you go wrong?

If you want to run a competition that gives you a positive ROI, get in touch. I’ll help you create a well-thought-out plan that will excite your audience, and leave you feeling that it was worth the budget and the effort.

Message me on Facebook, or email me at [email protected].

I offer copywriting and marketing services on a per-project or retainer basis. These include copywriting, email marketing strategy, a marketing/messaging clarity audit, or fractional CMO services.

17/03/2026

"Where you stumble is where your treasure lies." ~ Aristotle.

I can help you find your marketing and copy treasure. Get in touch.

17/03/2026

"The nicest thing about not planning is that failure comes as a complete surprise." ~ John Harvey Jones

17/03/2026

Marketing without measurement is like playing darts in the dark. You've no idea if you're hitting your target.

23/02/2026

Your email list is a marketing asset that you OWN. You can speak to your subscribers 1-to-1, when you choose to do so, about what you want. Choose consistent revenue, choose email.

20/02/2026

So someone told you to build an email list, and you’re collecting subscribers via your website. But if you’re not communicating with them yet, you’re harming your business.

I can help you turn your list into a consistent revenue channel, and start building meaningful customer relationships.

08/01/2026

Industry averages mean very little in email marketing. It depends on your industry, your offer, your list size, past engagement, the source of your contacts, etc. Instead focus on your own past results, and do relevant tests, to improve your ROI.

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