Flip the Market

Flip the Market Smart. Savvy. Slightly rebellious. Flip the Market looks beyond headlines and hype to explore where innovation, entrepreneurship and business meet.

Based in Cape Town, we write about ideas and independent thinkers shaping the city and surrounds.

A GPS watch can help you reach your child, but the linked app may also collect location history, contacts and other pers...
29/07/2026

A GPS watch can help you reach your child, but the linked app may also collect location history, contacts and other personal details. Before you buy one, find out who can view the data, how long it is stored and whether you can delete it. Read more about the privacy checks every parent should make before putting one on a child’s wrist.


A watch on your child’s wrist can reveal far more than a dot on a map, including school routes and daily routines. The right privacy checks can help you choose a device without giving unknown parties unnecessary insight into your child’s life.

A drone can cross a long rural route far quicker than a vehicle, but the healthcare benefit depends on far more than fli...
28/07/2026

A drone can cross a long rural route far quicker than a vehicle, but the healthcare benefit depends on far more than flight time. Blood handling, aviation approval, trained staff and clinic readiness all decide whether the idea can help a patient. Read more to see where medical drones could fit into rural healthcare, and where the limits begin.


South Africa has tested drones for blood and medical sample transport. The next step is proving whether the service can support rural patients beyond a demonstration flight.

A company buying back its own shares can sound like good news, but the headline leaves out important detail. The price p...
27/07/2026

A company buying back its own shares can sound like good news, but the headline leaves out important detail. The price paid, the cash used and the number of shares cancelled can tell you far more about what the deal means for your investment. Read more to see what to check before deciding whether a buy-back deserves your attention.


When a company buys its own shares, fewer shares may divide the same amount of profit. The price paid and the company’s financial position tell you more than the buy-back headline alone.

Every neighbourhood has someone with a ladder, someone with a drill and someone who somehow knows who owns the pressure ...
25/07/2026

Every neighbourhood has someone with a ladder, someone with a drill and someone who somehow knows who owns the pressure washer. Borrowing can save a trip to the hardware shop, but the whole arrangement depends on good manners, a decent memory and returning the right attachment. Read more about the small favours that make neighbours far more useful than any overfilled garage.


Every street has a neighbour with the right tool and another who knows exactly who to ask. The system works because people remember who returns what was borrowed.

The minimum wage changed months ago, but old pay arrangements, incomplete payslips and incorrect UIF records can still c...
23/07/2026

The minimum wage changed months ago, but old pay arrangements, incomplete payslips and incorrect UIF records can still create problems for workers and household employers. We explain what to check, how the hourly rate affects monthly pay and which records should match before payday. Read more before a wage mistake becomes harder to fix.


An outdated monthly wage can leave someone underpaid even when the difference seems small from one payday to the next. A few basic checks can show whether the amount received meets the current legal minimum.

A well-known brand can come with a higher price, while the cheapest pack on the shelf may not produce the lowest pharmac...
22/07/2026

A well-known brand can come with a higher price, while the cheapest pack on the shelf may not produce the lowest pharmacy total once dispensing fees and medical scheme rules are taken into account. A few questions at the counter can help you compare the options properly and understand why one medicine costs more than another. Read more to find out what to check before you pay for a prescription.


Medicine prices are not as simple as choosing the cheapest box on the shelf. The active ingredient, pharmacy fee and medical scheme rules all affect what you pay.

Choosing the cheapest appliance is not always as simple as looking at the price tag or the wattage printed on the box. M...
21/07/2026

Choosing the cheapest appliance is not always as simple as looking at the price tag or the wattage printed on the box. Microwaves, induction plates and air fryers each have strengths, and the most economical option depends on what you are cooking and how long it takes. Read more to find out which appliance uses less electricity for everyday meals and how a few simple choices could reduce your power bill.


Choosing the cheapest appliance is not always as simple as looking at the price tag or the wattage printed on the box. Microwaves, induction plates and air fryers each have strengths, and the most economical option depends on what you are cooking and how long it takes.

A fridge, washing machine or microwave may become an expensive headache when one small component fails and no suitable r...
20/07/2026

A fridge, washing machine or microwave may become an expensive headache when one small component fails and no suitable replacement can be found. A repairability score could give South African shoppers useful information about spare parts, service support and repair access before payment. Read more to see what such a rating could reveal and what you should ask before buying your next appliance.


A low purchase price can lose its appeal when a minor fault leads to an expensive replacement. Repairability information could help you assess more than the amount shown on the shelf.

A Small Claims Court claim needs more than a complaint and a few supporting documents. You need the correct notice, proo...
17/07/2026

A Small Claims Court claim needs more than a complaint and a few supporting documents. You need the correct notice, proof that it reached the other party, a clear timeline and evidence that supports the amount you are claiming. Read more to see what to prepare before you approach the court and how to present your case in a clear, organised way.


A dispute does not become court-ready simply because you know you are owed money. You need to prove the debt, follow the required process and present your case in a form the commissioner can assess.

A company declares a dividend, but the amount that reaches your account may be lower. Tax, the number of qualifying shar...
16/07/2026

A company declares a dividend, but the amount that reaches your account may be lower. Tax, the number of qualifying shares and your account settings can all affect the final payment. Here is how to check the figures before assuming something went wrong.


Dividend figures can look confusing when the company announcement and your account show different amounts. Knowing which numbers to compare makes it easier to check the payment.

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