01/07/2026
Boosting a post ≠ running ads. I wish someone told us this earlier.
Honestly, we used to think the same thing — more eyes on a post = more sales. It's not true, and it took us a while (and some wasted ad spend) to figure that out.
Boosting puts your post in front of many eyes. Running ads keeps it in front of the right eyes — over and over again, until they actually remember you.
Likes felt good. They didn't pay the bills.
What actually moved the needle for us: knowing who's interested, who's ready to buy, and staying in front of them — not just more people, the right people.
If you're guessing right now, you're not alone. Most of us started there.