Insan Social Marketing

14/04/2026

"Countries protecting US from Social Media. NO Social Media for Under 16"-

states the poster (picture 1) of H. 10 Year old👏, Cairo, Egypt.

This is the message we at Insan strive that ALL parents, caregivers, educators and school administrators can 🔊hear out loud and clear.

H. and A. attended our flagship Social Media Workshop for children and these were their messages ( Pictures 2,3 & 4) to other students and parents on the school exhibition day.

"Young minds need to be empowered and parents need to safeguard their children against the giant tech companies.

Parents- your strength is in each other, you are not alone",

states Menna Kamel; Founder of Insan Social Marketing Company.

➡️Book for the parent's full course now
➡️Book for the children's workshop now

by direct messaging 📩

to be equipped with the latest techniques as parents in this challenging digial age of smartphones 📱, social media and generative Artificial Intelligence.

Thank you for your certificate of recognition ( Picture 5) for our founder; Menna Kamel. The greatest recognition of all- is witnessing young minds flourish.

generativeAI

14/03/2026

For the 3rd time (2023, 2025 and 2026), I am part of the 5th graders' (whom I call our social change champions) journey as they work on their PYP Exhibition; their senior elementary graduation project . I conducted my flagship interactive workshop for children as a guest speaker for a group of students working on the topic "Social Media".

Touching upon the "6-Step Core Social Marketing Planning Framework" (Kamel and French, 2025), we challenged this question: Do the benefits of social media outweigh the risks, specifically when it comes to children? Together, we explored the global recommendations, starting with smartphone-free schools to no smartphones before at least 14 years old, and no social media till at least 16 years old.

15/05/2025

Well done for building Egypt's future leaders and walking your mission. "Hayah empowers students to live with purpose, honor their cultural identity, respect diversity, and serve humanity by impacting local and global communities". I witnessed students enjoying the IB learner profile; communicators, caring, knowledgeable, thinkers...

I had the pleasure to speak to 28 students from 5th grade who were preparing for the PYP Exhibition in April. Students chose Artificial Intelligence (AI) and Social Media as their topics of study to positively impact their communities.

I volunteered as an expert in Social Marketing (students were taught the social marketing framework) and as an expert in AI and social media, when it comes to children's and adolescents' healthy use. We eagerly discussed different forms of AI and age rate for generative AI applications. We delved into social media applications, how it affects our lives and especially children. How social media and video games are designed to hook children, adolescents, and even adults. Yet, how children can have the power and self control to manage how they use screens to their benefit. We ventured into the world of YouTube shorts and mindless scrolling and how this may cause "Attention Fragmentation" - Yes! We discussed big words and together broke them down to bite-sized information that these students can grasp. And, how their age is very special, because their brain is still developing... and how excessive screen time can negatively affect the structure of the brain - the brain they will take to adulthood... and at the end, they were empowered as they exited the workshop to develop a healthy brain 🧠.

The students stunned me with their level of engagement; the room was filled with actively participating students, who were eager to voice their opinion, showcase their research on their topics and to crack the case- when I asked them to put on the hats of Social Marketers to solve the global social challenge of excessive screen time and unhealthy attachment to screens.

Read the comments to continue the caption 👇🏻👇🏻👇🏻

24/03/2025

11/05/2023

The inaugural African Social Marketing Association Conference 2023, Johannesburg, South Africa.

University of Witwatersrand, School of Business.