22/01/2026
Pinterest just released its top colour trends for 2026.
what makes these interesting isn’t just the colours themselves- it’s the intent behind them.
these are shades people are already searching for across fashion, beauty, interiors and branding. which means they’re not random. they’re directional. they tell us something about where visual culture is heading and how people want to feel.
- plum noir: deep, rich, quietly sophisticated (my personal favourite)
- wasabi: bold, energetic, best used as an accent
- cool blue: clean, icy, minimal
- persimmon: bright, optimistic, attention-grabbing
- jade pastel green: grounded, calm, quietly premium
what i notice here is a balance.
on one side: cooler, softer tones that signal trust, clarity and calm.
on the other: richer, more expressive colours that bring confidence, depth and memorability.
i see these as signals. emotional shifts. a reflection of what people are gravitating toward visually right now.
and because these insights are backed by real user behaviour on Pinterest, they’re worth paying attention to, especially if you’re thinking about branding, campaigns or content for 2026.
curious: which one speaks to you right now, and why?
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