SP!N Eco Communications

04/02/2013

The Goedzak is a transparent bag for unwanted goods that allows passersby to see inside and decide if they could make use of them.

Created by Waarmakers, the thinking behind the bags – which are see-through aside from the Goedzak logo — is that they are placed on the sidewalk along with other black bags containing trash. The contents are visible to those passing by, yet stay dry and clean. The Goedzak logo indicates to walkers that the goods inside are available to pick up. If no-one takes advantage of the freebies, the sack is collected by garbage trucks along with the rest of the trash.

http://degoedzak.nl/

Prijswinnaar Doen Materiaalprijs, de waardevolle afvalzak voor nog bruikbare spullen

17/01/2013

AdYapper aims to offer a way for viewers to broadcast their opinions of any ad on TV.

The site posts videos of currently running campaigns and allows users to ‘love’, ‘hate’ or ‘meh’ each advertisement, as well as comment on it – known as a ‘yap’. Because television is a one-way medium of communication, feedback on commercials is often limited to focus groups before the ad is aired and sales afterwards. The aim of AdYapper is to enable advertisers to gain opinions on their commercials from the people they are targeting. The site enables brands to verify their accounts and join in the conversation, creating a more open platform for consumer-business discussion.

http://www.adyapper.com/

AdYapper.com - Talk Back to Ads! Seriously.

15/01/2013

A marketing campaign for Bob’s fast food chain in Brazil has come up with a way to avoid litter and waste – by making its packaging edible.

http://bit.ly/T5OP6v

A marketing campaign for Bob's fast food chain in Brazil has come up with a way to avoid litter and waste – by making its packaging edible.

08/01/2013

2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever market or industry you're in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or 'old' technologies applied in new ways), new business models... hey, what's not to like?

Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months. Onwards and upwards: http://bit.ly/41wUvc

22/11/2012

ADSL in the house baby! Onwards and upwards :)

20/11/2012

Pinterest is officially opening up for business. What does this mean for your business? http://bit.ly/QLGPZb

20/11/2012

The third phase of Social Marketing is upon us: 5 steps to get ahead

It's not about listening to customers, or even communicating with them. The future of social marketing is now all about collaboration.

http://bit.ly/Q5lt7U

It’s hard to escape hearing about social marketing platforms being acquired by major tech players these days. In May, Oracle purchased Vitrue for $300 million, in June, Salesforce scooped up Buddy Media for $689 million, and in July, Google joined in, acquiring Wildfire for $250 million. In the past...

11/10/2012

Loving this! Clothing fabric recycled from landfill trash.

V***r Apparel is launching its ECO Spin fabric which is made of recycled materials that are taken from landfill. http://vaporapparel.com/

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11/10/2012

Myspace's Comeback Strategy: Giving Music A Totally New Look

http://bit.ly/TeeMwa

There’s an entire generation of Internet users that won’t have much trouble remembering what Myspace used to look like. If you close your eyes, you can probably conjure up an image of the standard profile page: the music player up top, the top friends box somewhere underneath, a simple text list of ...

10/10/2012

trendwatching.com has just released it's October 2012 Trend briefing covering the consumer trend "SERVILE BRANDS"

http://www.trendwatching.com/trends/servilebrands/

SERVILE means turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are.

trendwatching.com, independent and opinionated, is one of the world’s leading consumer trends firms, relying on a global network of hundreds ofspotters. Our trends, insights and related innovations are delivered to 160,000 business professionals in more than 180 countries.More »

10/10/2012

Cold calls, RIP: Sell more by selling socially

"Rolodex dumps" were the previous generation's most productive way to generate warm introductions in sales - learn how companies are leveraging social networks for the same advantages today.

http://bit.ly/RbRF9k

In a former life I was a “rainmaker” in the ad agency business, charged with bringing in new clients for my agency.

03/09/2012

Editing our lives to be better and greener is a challenge, but if we're smart, we can all make nothing the next big thing http://bit.ly/TdUPJo

Editing our lives to be better and greener is a challenge, but if we're smart, we can all make nothing the next big thing.