Plus 94 Research

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What if your everyday opinions could help shape the questions businesses ask next?The things you notice, choose, prefer,...
06/10/2026

What if your everyday opinions could help shape the questions businesses ask next?

The things you notice, choose, prefer, question and talk about can tell researchers a lot about the world around us.

We’re growing our research community and looking for people who are curious, opinionated and willing to share their perspectives.

You might be the voice behind the next insight.

Interested? Get in touch using the details on the poster.

Your market is not one market. Your research shouldn’t treat it like one.SEM (Socio-Economic Measure) helps reveal the d...
28/09/2026

Your market is not one market. Your research shouldn’t treat it like one.

SEM (Socio-Economic Measure) helps reveal the different realities within South Africa’s consumer landscape, giving brands a more nuanced view of who they are trying to reach.

With MAPS, these distinctions become actionable intelligence: helping you understand your market, identify meaningful differences between consumer groups and make more informed decisions around targeting, communication, media and growth.

Because when the market is this diverse, precision matters.

24/09/2026

Heritage is more than what we remember. It’s what we continue to live, share and pass on. 🇿🇦

South Africa’s story has never been one-dimensional. It is layered, evolving and shaped by millions of individual experiences that come together to create something uniquely ours.

For us, that is where the value of data comes in. Behind every number is a behaviour, a preference, a connection and a story worth understanding.

Because when you understand people, you understand the country they are helping to shape.

Happy Heritage Day! 🥳🇿🇦

19/09/2026

Heritage is more than what we remember. It’s what we continue to live, share and pass on.

South Africa’s story has never been one-dimensional. It is layered, evolving and shaped by millions of individual experiences that come together to create something uniquely ours.

For us, that is where the value of data comes in. Behind every number is a behaviour, a preference, a connection and a story worth understanding.

Because when you understand people, you understand the country they are helping to shape.

Happy Heritage Day! 🇿🇦

What changed before you noticed the change?Markets rarely shift all at once. A change in preference, perception or behav...
18/09/2026

What changed before you noticed the change?

Markets rarely shift all at once. A change in preference, perception or behaviour can start quietly, long before it shows up in the numbers that get attention.

That’s where tracking becomes valuable, seeing the movement early enough to understand it and respond to it.

Who controls the insight when AI controls the access?As AI increasingly crawls, processes and summarises public informat...
11/09/2026

Who controls the insight when AI controls the access?

As AI increasingly crawls, processes and summarises public information, questions around data ownership, attribution, accuracy and trust are becoming harder to ignore.

This week’s Research Radar looks at what’s happening across South African news sites, and the bigger questions it raises for research, information and the future of insight.

What if the people you serve are trying to tell you something, and you’re not listening? For institutions, knowing what ...
09/09/2026

What if the people you serve are trying to tell you something, and you’re not listening?

For institutions, knowing what the public thinks isn’t a “nice to have”. It can shape how you respond to the issues that matter, from health and education to housing, youth, political issues and the wider realities affecting communities.

The bigger question is: when was the last time you actually asked?

Public Perception & Status Research gives institutions a clearer view of the attitudes, priorities and realities of the people they serve, because you can’t respond to what you don’t understand.

Knowing what people buy is only part of the story. The real insight lies in understanding what they prioritise, where th...
07/09/2026

Knowing what people buy is only part of the story. The real insight lies in understanding what they prioritise, where they spend, which categories are growing, and which brands are winning their attention, and their wallets.

With MAPS, businesses can turn consumer behaviour into actionable market intelligence, helping them make smarter decisions in a market that never stands still.

The money is moving. The question is: are you following it?

31/08/2026

part 8

Video is no longer just content people consume. It has become one of the strongest drivers of attention, influence, and ...
01/06/2026

Video is no longer just content people consume. It has become one of the strongest drivers of attention, influence, and consumer decision-making.

From short-form platforms to creator-led ecosystems, digital video continues to reshape how audiences engage, discover brands, and respond to messaging in real time. tracks how South Africans interact with video content across social and digital environments, helping brands understand where consumer attention is moving, and what that means for future strategy.

Because in today’s media landscape, visibility alone is not enough. Understanding behaviour is what creates competitive advantage.

Access the full MAPS report here:https://mrfsa.org.za/maps-docs/november-2025/

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