Plus 94 Research

Plus 94 Research Dynamic. Intellectual. Authentic.

Sales are up? Great! 🎉Research says: now let’s understand what’s driving them.
21/08/2026

Sales are up? Great! 🎉

Research says: now let’s understand what’s driving them.

Not every customer thinks, wants or buys the same way.Segmentation research helps you uncover the different groups withi...
20/08/2026

Not every customer thinks, wants or buys the same way.

Segmentation research helps you uncover the different groups within your audience and what truly drives them.

The way South Africans consume media is changing, and fast.From social media to digital video and streaming, audiences a...
17/08/2026

The way South Africans consume media is changing, and fast.

From social media to digital video and streaming, audiences are spending more of their attention online, and we’ve got the stats to prove it.

For brands, the question is no longer simply where are people? but where are they paying attention? Because where attention goes, marketing investment should follow.

For more stats like this, subscribe to MAPS here: https://bit.ly/4wwE0iG

This Women's Day, we asked a different question:What do the data tell us about the lives of South African women today?Th...
09/08/2026

This Women's Day, we asked a different question:

What do the data tell us about the lives of South African women today?

The answer goes beyond celebration.

MAPS insights reveal meaningful shifts in employment, education, household spending decisions and media consumption, offering organisations a clearer understanding of the changing role of women in South Africa.

Happy Women's Day👩‍⚕️👷‍♀️👩🏻‍💼👩🏾‍🏭🇿🇦.

Artificial intelligence is changing how consumers interact with brands, services and even their weekly grocery shopping....
10/07/2026

Artificial intelligence is changing how consumers interact with brands, services and even their weekly grocery shopping. Pick n Pay's launch of Penny, its AI-powered shopping assistant, isn't just a technology story, it's a consumer behaviour story.

As experiences become more personalised and conversational, organisations have an opportunity to ask bigger questions:

*How quickly will consumers adopt these technologies?
*What builds trust in AI-powered experiences?
*How will changing expectations influence customer loyalty?

Technology will continue to evolve. Understanding people will always be the advantage. That's where better decisions begin.

Friday’s 60-second research drop.📚Today's term: Representative Sample.Can the views of a few reflect the opinions of man...
10/07/2026

Friday’s 60-second research drop.📚

Today's term: Representative Sample.

Can the views of a few reflect the opinions of many? That's exactly what a representative sample aims to achieve. It's one of the foundations of credible market research and meaningful insights.

Here's 60 seconds to help you recognise it.

Friday’s 60-second research drop. 📚Today’s term: Pilot Study.Before a study reaches thousands of people, it often starts...
03/07/2026

Friday’s 60-second research drop. 📚

Today’s term: Pilot Study.

Before a study reaches thousands of people, it often starts with a small test. A pilot helps researchers identify what’s working, what isn’t, and what needs refining before full-scale data collection begins.

Here’s 60 seconds to help you recognise why pilot studies matter.

Friday’s 60-second research drop 💯 Today's term: Bias.In research, even the smallest bias can influence the biggest deci...
26/06/2026

Friday’s 60-second research drop 💯

Today's term: Bias.

In research, even the smallest bias can influence the biggest decisions. Understanding where bias comes from is the first step towards producing findings that are credible, reliable, and representative.

Here's 60 seconds to help you recognise it.

Market research has its own language and we're here to help you recognise it under 60 seconds.
19/06/2026

Market research has its own language and we're here to help you recognise it under 60 seconds.

Video is no longer just content people consume. It has become one of the strongest drivers of attention, influence, and ...
01/06/2026

Video is no longer just content people consume. It has become one of the strongest drivers of attention, influence, and consumer decision-making.

From short-form platforms to creator-led ecosystems, digital video continues to reshape how audiences engage, discover brands, and respond to messaging in real time. tracks how South Africans interact with video content across social and digital environments, helping brands understand where consumer attention is moving, and what that means for future strategy.

Because in today’s media landscape, visibility alone is not enough. Understanding behaviour is what creates competitive advantage.

Access the full MAPS report here:https://mrfsa.org.za/maps-docs/november-2025/

Address

Johannesburg

Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 16:30

Telephone

+27113272020

Website

Alerts

Be the first to know and let us send you an email when Plus 94 Research posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category