Plus 94 Research

01/06/2026

Video is no longer just content people consume. It has become one of the strongest drivers of attention, influence, and consumer decision-making.

From short-form platforms to creator-led ecosystems, digital video continues to reshape how audiences engage, discover brands, and respond to messaging in real time. tracks how South Africans interact with video content across social and digital environments, helping brands understand where consumer attention is moving, and what that means for future strategy.

Because in today’s media landscape, visibility alone is not enough. Understanding behaviour is what creates competitive advantage.

Access the full MAPS report here:https://mrfsa.org.za/maps-docs/november-2025/

25/05/2026

Africa is not one story. It is millions of behaviours, cultures, perspectives, and decisions shaping one of the world’s most dynamic markets.

At Plus 94 Research, we believe understanding people is the foundation of meaningful progress. Every interview, every dataset, and every insight contributes to a deeper understanding of the continent we proudly serve.

Because stronger decisions build stronger businesses. And stronger businesses help move Africa forward.

Happy Africa Day from Plus 94 Research
The Science of Decision Making.

25/05/2026

Radio remains one of South Africa’s most influential media channels, but audience behaviour is changing.

As media consumption expands across platforms and competition for attention intensifies, understanding who is listening, where they are listening, and how frequently they engage is becoming increasingly important.

measures radio consumption across South Africa, providing insight into audience behaviour, station reach, and evolving listening patterns across provinces and demographic groups.

For advertisers, broadcasters, and media strategists, this goes beyond audience numbers. It provides the evidence needed to make informed media and investment decisions.

If these and similar statistics impact your business, subscribe to for the full report: https://mrfsa.org.za/maps-docs/november-2025/

18/05/2026

With streaming platforms expanding faster than ever, one question matters for brands, media planners, and content owners:

Which on-demand streaming services are South Africans actually using, and who is driving the shift?

MAPS data tracks streaming pe*******on across South Africa, revealing which platforms are gaining momentum, which audiences are subscribing, and how viewing habits are reshaping the media landscape.

For advertisers and media strategists, this isn’t just entertainment, it’s where attention is moving.

If these and similar STATS impact your business, subscribe to MAPS for the full report: https://mrfsa.org.za/maps-docs/november-2025/

11/05/2026

With the hype around the upcoming Michael Jackson biopic and The Devil Wears Prada sequel, one question matters for brands and media planners:

Are South Africans still going to the cinema, and who is driving that behaviour?

data tracks cinema visitation trends across South Africa, revealing which audiences visit most, which cinema chains dominate, and what an average cinema outing really costs.

For marketers, advertisers, and entertainment brands, this isn’t just pop culture… it’s consumer behaviour in motion.

If these and similar STATS impact your business, subscribe to MAPS for the full report: https://mrfsa.org.za/maps-docs/november-2025/

(c) Statistics copyrighted to Plus 94 Research.

13/04/2026

Monday Motivation, powered by the people on the ground.

Our field teams travel across South Africa every week, engaging communities, collecting data, and ensuring that research reflects real lives and real experiences.

Because credible insights don’t happen by chance. They happen through disciplined fieldwork.

Have you ever seen fieldworkers in your area? Drop your province below!

07/04/2026

Strong research ecosystems are built through collaboration. MAPS creates opportunities for brands, researchers, and industry stakeholders to work together in generating credible, independent consumer intelligence.

By partnering with MAPS and Plus 94 Research, organisations gain access to insights that strengthen strategy, improve targeting, and support evidence-based decision making. Because the best market intelligence is built together.

Watch the full conversation here: https://youtu.be/EN4yUBAeqQU?si=5GSRJcqYKtf-fBqC

What makes MAPS the foundation of consumer insight in South Africa?In this short conversation, the CEOs of MRF and Plus 94 Research explain the ecosystem beh...

06/04/2026

South Africa is changing, but are you tracking it in real time?

Behind every MAPS insight is real fieldwork happening across the country:
from metros to townships, urban hubs to rural communities.

Thousands of interviews. All year round.
Built to deliver five years of trendable consumer data you can actually trust.

This is what makes MAPS South Africa’s most comprehensive independent view of how people live, spend, and engage.

New insights from the latest MAPS release are coming soon, and you’ll want to be in the room when they drop.

02/04/2026

Representative research starts with how the sample is built. MAPS carefully selects households across South Africa using structured sampling methods to ensure the dataset accurately reflects the national population.

This rigorous approach allows the data to provide credible insight into the real behaviours and lifestyles of South Africans. Because when the sample is right, the insights become powerful.

Watch the full conversation here: https://youtu.be/EN4yUBAeqQU?si=5GSRJcqYKtf-fBqC