Alex Weiss - Bespoke Content Marketing Agency

Alex Weiss - Bespoke Content Marketing Agency Welcome to the one-man digital content marketing agency that helps small businesses and NGOs flourish online.

From website design and creation to videography and content writing, I've got you covered.

10/06/2025

Making sure customers say "I do!" 💍

The Great Bridal Expo has been in the wedding show business for over 40 years. Following the complete digital transition of their sales process, they now needed to refine their event ticketing system and boost vendor bookings.

Working alongside their Facebook Ads consultant, we're rebuilding their website in phases, prioritising ticket sales conversions through A/B testing of two different systems, a built-in app and an Eventbrite widget.

While we were at it, we've also:

🩷 Added more pink (proven to help with B2C conversions in this industry)
👰 Given the site a more dreamy and elegant look and feel
🎟️ Emphasised exhibiting opportunities (B2B)
🏆 Included stand-out social proof

I'm looking forward to seeing the results of the A/B test and am thoroughly enjoying the iterative, data-driven approach to this project!

Check it out here: https://events.greatbridalexpo.com/

I'm still baffled by virality on social media. 😵‍💫These are the top-performing Instagram reels I've produced for Love Bo...
13/05/2025

I'm still baffled by virality on social media. 😵‍💫

These are the top-performing Instagram reels I've produced for Love Books so far. The one common thread, it seems, is that they all generate a lot of conversation and engagement. Beyond that, I'm none the wiser about how to feed the social media beast! 🤖

Officially licensed to fly drones commercially! ✅ After being a hobbyist drone (technically a 'Remotely Piloted Aircraft...
24/04/2025

Officially licensed to fly drones commercially! ✅

After being a hobbyist drone (technically a 'Remotely Piloted Aircraft System') pilot since 2017, I am delighted to now be qualified to fly them safely and legally.

I undertook the three-month qualification program with the main intention of being able to fly drones commercially. However, learning about the intricacies of the aviation industry, which I had little prior knowledge of, has been extremely satisfying and incredibly eye-opening.

The South African Civil Aviation Authority - SACAA qualification entails two weeks of theory lectures, practical flight and radiotelephony communication training, multiple exams, as well as a clean Class III Medical.

This qualification is just the tip of the iceberg, limited to multirotor drones and flights within visual line-of-sight. The sky really is the limit!

Excited to take to the skies again! 🚁🎥

12/04/2025

Lessons learnt on migrating from WordPress to Wix, working with a foreign language website and designing to match a client's energy.

These key takeaways and more feature on the latest case study at https://www.alexweiss.co.za/portfolio/runfurther, on redeveloping the Runfurther.de website.

Check it out and get in touch if you know somebody whose website could use a facelift! 🎨

I didn't expect to enjoy teaching as much as I do. 😯Last week, I did a spur-of-the-moment two-hour Adobe Premiere Pro vi...
11/04/2025

I didn't expect to enjoy teaching as much as I do. 😯

Last week, I did a spur-of-the-moment two-hour Adobe Premiere Pro video editing tutorial with a drone pilot looking to improve his video editing skills to create more captivating videos.

It's really gratifying to share knowledge and skills with people determined to learn and also reassuring to acknowledge the capabilities that one accrues over time, which we tend to take for granted (even in an ever-dominant AI world). 🤲

10/04/2025

It's been three weeks since Runfurther.de went where it's never gone before! 🚀

Munich-based sports influencer Cindy Haase's new website is rocking and rolling. I am super proud of her for putting her faith in me to redesign and migrate her blog site, which hosts over 240 blog posts spanning more than 10 years. 💛

Cindy is an all-round athlete. She takes on multi-day alpine trail races, triathlons, ice-bathing in frigid freshwater lakes and (literally) everything in between. Beyond that, though, she's a professional brand ambassador, a motivational community builder and an extremely thoughtful friend. 🙌

I wanted to communicate all this in the design of her new website, particularly through emphasising movement as much as possible. What's more, I aimed to highlight the strength of her brand and the loyal following she's built up consistently over the past decade. 🏃‍♀️

I hope this website not only wows the PR staff of the big brands she's bound to work with in the future but also helps to continue to inspire and motivate her followers. 💪

Check out the website here 👉 https://www.runfurther.de/

When content you've posted boomerangs back to you organically in a WhatsApp group, it feels like a reassuring sign that ...
09/04/2025

When content you've posted boomerangs back to you organically in a WhatsApp group, it feels like a reassuring sign that you've struck gold - and sure enough... 🍯

After just one week, this clip from the Love Books Instagram channel got 91k views.

This is the second Instagram reel in less than two months that I've created for Love Books that has gone viral (relative to a standard, couple-odd thousand views).

Admittedly, managing social media a lot of the time feels like throwing spaghetti at the wall and seeing what sticks. Considering that this is only the 2nd of 32 clips that have gone viral, I think that largely holds. However, I am beginning to learn what aspects of video content lend themselves to more stickiness. 🤓

Well, I'm not going to lie; I like the look of those numbers! 🤩This screenshot shows the performance of the Love Books I...
08/04/2025

Well, I'm not going to lie; I like the look of those numbers! 🤩

This screenshot shows the performance of the Love Books Instagram page for February. We published our first book launch recording in the first week of the month, and a reel (a short clip from the 1hr+ long recording) went somewhat viral, accounting for 96k of the total views. 😮‍💨

This is why I firmly believe in shooting and then leveraging long-form content with bite-sized chunks: you've got to give yourself another bite at the apple and open yourself up to the possibility of virality. ♻️

PS: An initial Love Books case study is now live: https://www.alexweiss.co.za/portfolio/love-books

07/04/2025

Reflecting on the once-off launch of Simply Being 💫

We did three concurrent campaigns as a way of launching the new website and mailing service. One was an A/B spilt email campaign targeting dormant email subscribers. The other two targeted local running groups via cheekily worded WhatsApp messages and Instagram stories (one man's cheeky is another's witty). 😛

While, of course, we were working off a low base, we managed to boost unique website traffic by 260%. 🤙

That was a really fun campaign!

PS: You still need to try Meg's Dark Hazelnut Chocolate spread: https://www.simplybeingmeg.co.za/menu?itemId=572f0fc8-cda4-4892-ad2a-9196082075f2§ionId=5b16886e-6a54-43c4-b85e-fc8b64184a58&menuId=5f3c2b1a-608b-400a-bd34-852ca11f90cb

Competing for space on Google's search results pages is the Wild West to me. I've been tinkering with Forge's SEO since ...
06/04/2025

Competing for space on Google's search results pages is the Wild West to me.

I've been tinkering with Forge's SEO since we started the company, with no prior SEO experience. But last year, I made a concerted effort to try up our rankings, and it seems to be paying off.

To finally make it to number one in the search results list for a distinct and relevant search term above the biggest hiking map platform in the world (AllTrails) is super satisfying.

It's David vs Goliath in the Wild West out here! 🏜️

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