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Maverick Marketing & Web

We are world-class e-commerce specialists and Shopify Experts

19/08/2026

This is what Melissa would build. What would you? Comment below!

18/08/2026

A morning well spent connecting, learning and sharing ideas at the Marketing & Sales Mini Conference.

The Maverick Marketing & Web team loved being part of a room filled with founders, marketers and business leaders exchanging real-world insights on what it takes to grow, adapt and stand out.

A big thank you to Civitas for bringing together such a fantastic community and creating the space for meaningful conversations and fresh perspectives.

We left inspired, energised and with plenty of ideas to take back to the Maverick table.

11/08/2026

The team at Maverick is embracing AI with a fierceness that is unparallelled. Our processes and development are scaling at 1000x. But sometimes I feel like the team is leaving me behind. They are power users – thinking things up, developing systems and chewing through tokens!

For me AI can seem overwhelming in comparison to a team of super geeks!
However, I recently joined From Prompt to Profit: Simple AI Wins to Save You Time and Money, an intimate, hands-on session hosted by Erin Anastasopoulos and the Civitas team and led by Dominic Santo, founder of Codexpress.

The session cut through the AI noise and focused on practical ways businesses can use AI as an extra set of hands - from solving everyday challenges to learning how to write smarter, more effective prompts.

A big thank you to Dominic, Erin and for an insightful and engaging session! Looking forward to V2!

09/08/2026

Happy Women’s Day from the women behind Maverick Marketing & Web! 💗

Being an all-female team is something we’re incredibly proud of - a team of creative thinkers, strategists, problem-solvers and doers who support one another, challenge one another and bring big ideas to life every day.

Today, we celebrate the strength, talent and ambition of the women on our team, the women we work with, and the women building incredible businesses everywhere. ✨

Here’s to women backing women, taking up space and making things happen.

Happy Women’s Day, South Africa! 🇿🇦💗

22/07/2026

Last night our founder Melissa Rowlston attended the Network Fireside Chat with Dr Pepe Marais, and left with plenty to think about.

Pepe shared his journey to finding purpose, from the early days of building Joe Public to writing his book "One Word".

His challenge to entrepreneurs is simple but not easy: go beyond mission statements and marketing slogans. Find the one word that captures the authentic essence of your business. The word that inspires people, drives performance and builds enduring value.

It's a path we strive to walk at Maverick every day. Purpose isn't a poster on the wall. It's the thing that shows up in how you serve clients, build systems and make decisions when nobody's watching.

Thank you to Civitas for hosting an evening that was equal parts inspiring and challenging.

What's your one word?

hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag

16/07/2026

On Tuesday, Maverick Marketing's founder Melissa Rowlston swapped her laptop for LEGO bricks - and honestly? Best Tuesday morning she's had in a while. 🧱

Melissa joined the Brick & Connection LEGO® SERIOUS PLAY® workshop hosted by Civitas, facilitated by the wonderfully disruptive Mark Harling of Whole Systems Consulting. Two hours. No slides. No elevator pitches. Just bricks and brutal honesty.

The concept: build a LEGO model of your professional superpower. Which sounds a little mad - until you're mid-build and saying things out loud you wouldn't normally say in a room full of strangers.

Melissa built hers. Said the quiet parts out loud. And connected with genuinely remarkable people - not "here's my card" connections, but actual conversations about how people think and what they value.

Mark's facilitation is something else. Engineer, therapist, certified LSP facilitator - that combination shouldn't work as well as it does, and yet.

Huge thanks to Civitas for putting this together, and to Mark for making a room full of professionals move LEGO around a table and mean every second of it. 💛

Maverick Marketing | Building brands. Apparently also building LEGO. 🧩

Civitas

14/07/2026

Cart abandonment isn't what it used to be.

Recently, checkout friction and shipping fees have overtaken card declines as the top reasons shoppers bail - a sharp reversal from 2024, when card declines alone drove 52.2% of abandonments.

The takeaway: payment failures are no longer your biggest leak. If your checkout still has too many steps or hides shipping costs until the last page, that's where you're losing sales now.

03/07/2026

Myth: Shein and Temu are taking over SA online fashion.
Reality: They've hit R7.3bn of a R92bn import market, and 75% of SA retailers rate their own ecommerce capabilities as better or significantly better than these cross-border entrants.

Local ecommerce isn't losing this fight. It's adapting faster than the hype suggests.

26/06/2026

Online Is Growing 17x Faster Than Physical Retail. What Are You Waiting For?

Overall retail trade grew 2.5% in 2025. Online retail grew 35%.

That's not a trend. That's a structural shift - and it's accelerating.

The brands building digital capability now aren't just surviving. They're pulling so far ahead that catching up will take years.

Is your business ready for what's coming next? 👇

28/05/2026

An afternoon spent surrounded by ambitious, driven women building incredible businesses and brands.

So refreshing to connect with fellow founders, leaders and creatives who are all making waves in their industries.

A reminder of how impactful strong female networks and genuine support can be. ✨

Civitas

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http://www.maverickmarketing.co.za/

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