24/04/2026
Founders, zoom in.
What feels like saving your business right now, might actually be what’s slowly holding it back.
Sometimes the “extra effort” isn’t the solution - it’s the bottleneck.
You’re in the captions, you’re in the edits, you’re reworking ideas that were already good enough to go out, and you’re carrying parts of the business that don’t actually need you at that level anymore.
And it feels responsible. It feels necessary.
But it’s also expensive, just not in the way you think.