SA Press Online

11/03/2016

Mobile First, remember to optimise for each browser. Here's how mobile broswers stack up around the world:

01/03/2016

The Tablet is dead. But you knew this. Tablets seemed great for those that wanted something bigger than their phone but not as much hassle as a laptop, and it filled the gap. However phones are bigger and laptops are smaller, and because of this, the tablet has been squeezed out, it serves no purpose.

Let's raise a toast to them for making touch screens ubiquitous, and for filling in a gap when it needed one. Like the Walkman, we fear they are now history.

25/02/2016

The state of Facebook in South Africa

13/01/2016

Social Media Musings for 2016. Are you making the most of your business online? Drop us a mail: [email protected], let's craft an online business strategy tailored to your business objectives.

Social media expert explains some fundamentals marketers still can’t seem to master, as well as next-horizon ideas.

12/01/2016

How to get the best out of Mobile Search.

09/01/2016

The Barcelona Principles:

Principle 1:
Goal Setting and Measurement are Fundamental to Communication and Public Relations

While the Barcelona Principles were intended to provide a foundation for PR programs, the updated Principles recognize that they can also be applied to the larger communication function of any organization, government, company or brand globally. In fact, measurement, evaluation and goal-setting should be holistic across media and paid, earned, owned and shared channels.

Principle 2:
Measuring Communication Outcomes is Recommended Versus Only Measuring Outputs

The updated Principle is more encompassing of the role of qualitative methods. While the original Principle stated quantitative methods of measuring outcomes were “often preferable,” the updated Principle recognizes that the use of qualitative methods (along with quantitative) should be used as appropriate. The updated Principle also specifically calls out advocacy as an outcome that can (and should) be measured.

Principle 3:
The Effect on Organizational Performance Can and Should Be Measured Where Possible

The updated Principle emphasizes that communications impact more than just business results; rather communications can impact the overall performance of an organization. To do this, organizations must have, and practitioners must understand, integrated marketing and communication models. The PR channel does not exist in a silo, nor should PR measures.

Principle 4:
Measurement and Evaluation Require Both Qualitative and Quantitative Methods

The updated Principle recognizes that qualitative measures are often needed in order to explain “the why” behind the quantitative outcomes. In addition, the updated Principle reminds practitioners that to be truly objective, we need focus on measuring performance (be it positive, negative or neutral), and avoid making assumptions that results will always be positive or “successful.”

Principle 5:
AVEs are not the Value of Communications

The updated Principle continues to underline that Advertising Value Equivalents (AVEs) measure the cost of media space or time and do not measure the value of PR orcommunication, media content, earned media, etc.

Principle 6:
Social Media Can and Should be Measured Consistently with Other Media Channels

The updated Principle recognizes that social media measurement tools have evolved to a point where there is greater potential for consistent measurement on engagement, along with quantity and quality.

Principle 7:
Measurement and Evaluation Should be Transparent, Consistent and Valid

In the spirit of integrity, honesty and openness, the updated Principle includes more specific guidance valid quantitative and qualitative methods in an effort to ensure quantitative methods are reliable and replicable and qualitative methods are trustworthy.

08/01/2016

Brand engagement vs reach is the hot topic of 2016. One complements the other, but how do Brands cut through the thousands of Brand Messages customers see each day? Let us show you how to maximise your spend.

14/12/2015

Accounting for your media spend is simple, with our media monitoring services that provide you with quantitative and qualitative analysis, across various mediums. >> http://goo.gl/6kjRok

SA Press Online Offers Media Monitoring, SEO, Online Marketing, Strategy and Training Across South Africa.

08/12/2015

Google Play Music launched in South Africa - http://goo.gl/SDr5eC

Google’s digital music store and streaming service has launched in South Africa.

03/12/2015

Do You Know The Real Cost Of Social Media? [Infographic] - http://goo.gl/wNSSTp

A new infographic published on Focus.com uncovers some of the costs of using social media for marketing, from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost.

27/11/2015

WeChat is about to shake up the mobile payments space, as it launches its peer-to-peer mobile wallet in South Africa, no bank account required - http://goo.gl/R9Oqx3

Chinese Internet giant Tencent this week rolled out WeChat Wallet, an ewallet that lives within the main WeChat mobile messenger app, in South Africa. And it says there’s no need to have a bank account to make use of the service.

27/11/2015

Enhance your understanding of online marketing with this knowledge pack. http://goo.gl/iZHpZT

Whether you are an executive, marketer or work in the... more