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The ecotourism industry is extremely important for both economic and social reasons, particularly in emerging markets.
20/09/2024

The ecotourism industry is extremely important for both economic and social reasons, particularly in emerging markets.

Instead of just highlighting unique features, marketing should help ensure the sustainability of businesses in the sector

Strategic planning and creativity are the disciplines most valued by marketers, a study shows.
16/09/2024

Strategic planning and creativity are the disciplines most valued by marketers, a study shows.

Strategic planning and creativity are the disciplines most valued by marketers, a study shows

In today’s digital landscape, consumer trust is paramount, and customer reviews have become a critical driver of e-comme...
13/09/2024

In today’s digital landscape, consumer trust is paramount, and customer reviews have become a critical driver of e-commerce and brand growth.

SPONSORED | Gain insights from industry experts on harnessing customer feedback for brand success at Rogerwilco’s free webinar on September 18

Measuring ROI in sports sponsorship is challenging because it involves more than just brand visibility; it's about how c...
13/09/2024

Measuring ROI in sports sponsorship is challenging because it involves more than just brand visibility; it's about how consumers engage with your brand during and after the sports event.

It involves more than payment — many aspects have to be considered to make it work well

With global digital advertising spending reaching about $740bn (R13-trillion), the competition for audience attention is...
11/09/2024

With global digital advertising spending reaching about $740bn (R13-trillion), the competition for audience attention is fierce.

SPONSORED | Flow Data’s latest innovation ensures every cent spent, is spent reaching the right audience

In 2022, more than 105,000 South African girls aged 10 to 19 gave birth.
11/09/2024

In 2022, more than 105,000 South African girls aged 10 to 19 gave birth.

SPONSORED | Amnesty International SA and Joe Public combine the power of poetry and music to raise awareness about ‘a crisis that cannot be ignored’

The organisers of the annual MOST Awards have announced that the event has been postponed. A new-look return will be lau...
09/09/2024

The organisers of the annual MOST Awards have announced that the event has been postponed. A new-look return will be launched in 2025.

The future event will be richer and more impactful than ever, says MD of Arena Holdings, which owns the awards

YouTube is marketers' favourite ad platform for 2024 while Amazon and TikTok come out top among consumers.
05/09/2024

YouTube is marketers' favourite ad platform for 2024 while Amazon and TikTok come out top among consumers.

YouTube is marketers' favourite ad platform for 2024 while Amazon and TikTok come out top among consumers

Picture yourself in an intense strategy meeting. The dialogue gets heated as each person vouches for the credibility of ...
04/09/2024

Picture yourself in an intense strategy meeting. The dialogue gets heated as each person vouches for the credibility of his or her market research data, until someone drops a bombshell: What if all this data is artificial?

SPONSORED | Gartner predicts that by the end of 2024 60% of the data used for AI and analytics projects will be synthetic

Chicken Licken and Nedbank triumphed at the 16th annual Interactive Advertising Bureau (IAB) SA Bookmark Awards held at ...
04/09/2024

Chicken Licken and Nedbank triumphed at the 16th annual Interactive Advertising Bureau (IAB) SA Bookmark Awards held at the Galleria in Sandton on August 15.

SPONSORED | Chicken Licken and Nedbank win big, with Joe Public securing 11 awards out of 21 finalists

A small but dedicated group of people risk their own safety to help animals.
04/09/2024

A small but dedicated group of people risk their own safety to help animals.

SPONSORED | The campaign highlights heroism, from the bravery of SPCA staff to the generosity of donors

The digital age has revolutionised our daily lives, from the convenience of ordering groceries with a swipe to maintaini...
04/09/2024

The digital age has revolutionised our daily lives, from the convenience of ordering groceries with a swipe to maintaining instant connections with loved ones.

SPONSORED | The free Leaderex Conference takes place on September 12 2024 at the Sandton Convention Centre

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