12/08/2025
Hey you đź’Ś
My name is Malaika Aine
Before I tell you about AfinaBloom, I thought I’d share a little about myself, because to me, it’s really important to understand the person behind the brand ✨
1. I’m 23 years young
2. I was born in Port Elizabeth / Gqeberha, since 2017 I’ve lived in Johannesburg, Cape Town and Dubai
3. I studied fashion for a year before dropping out because I realised it wasn’t my dream career and it should’ve stayed in the “fun hobbies and passions” category
4. I’m absolutely head-over-heels for (Lana Del Rey) and have been since I discovered her music through a friend in 7th grade
5. I have Yorkie named Blue and a foster kitty named Velvet - they are my entire world
6. Afina was the name of my soul puppy who I very sadly lost in 2022
7. My day job is managing the marketing and promotions for Moffett on Main Lifestyle Centre
8. I’ve always been an entrepreneur at heart, and it all started at the age of about 7 years old, with beaded jewellery and very kind neighbours - AfinaBloom has been through many transformations to get to where it is now… a startup jewellery business, a freelance modelling portfolio, a swimwear line, a preloved clothing store, and finally, a digital marketing small business, with incredibly big goals and aspirations
9. My favourite thing to do is to get lost in a romantasy novel - from the world of SJM and ACOTAR, RY and The Empyrean, and Heavenly Bodies by Imani Erriu (to name a few of my favs) - every novel I pick up becomes my new favourite world.
10. I’ve always wanted to write a book
11. One of my biggest passions and ultimate goals is to one day set up an NPO that uplifts women and children in need
I truly believe that every brand begins with a story — and this one begins with me and my unwavering belief in the magic that happens when women stand together✨
To every woman building your dream: I see you, I believe in you, and I want to see you flourish🌷
More to come soon✨
Yours truly, Malaikz đź’Ś