29/09/2026
“Patience is a virtue,” says the man who agreed to manage all of us.
Meet Luther, our CEO. We asked him to describe his job badly. “I accept responsibility.” We had follow-up questions, but honestly, that covers quite a lot.
Give him a flat white, leave his bananas alone and make sure there’s a playlist on. Just NOT the radio. He’s running a creative agency, and apparently that includes creative control of the speakers.
Luther also lives with Type 1 diabetes, something you might not know from the face behind the business.
What he’s happy to make public is his snack order: beef droëwors from Kings Meat Deli. You now have that information. Do with it what you will.
Meet Luther. The man behind Yellow Lemon, wondering how “I accept responsibility” became a full-time job.
A massive thank you to and for letting us use your incredible space for our photo shoot. Highly recommend checking them out!