Hard Return

07/03/2023

Over time, we have lost our connection with nature and animals, no longer living in harmony as a part of a bigger whole. We have taught ourselves to view animals as commodities, less than, Other.

As a response to this observation, photographer Yana Wernicke captures the close relationship between two woman and the animals they have rescued, in hopes of closing the gap between us and the animals we live alongside.

These images are worth scrolling through and will hopefully spark something within you as well.

Yana Wernicke photographs two women who have established relationships with animals typically considered solely for their economic value.

01/01/2023

With the New Year officially in we are excited for the opportunity to start anew, with the hunger to create for good! ✨

Here at Hard Return our main focus is to create what is sustainable - on all fronts. We need to create responsibly, always keeping in mind the impact of our work on clients, communities, animals and nature.

A single small act of conscious creation may feel insignificant but when you put all the individual acts together you realise how far reaching and significant they really are! So let’s work together this year to create for good, for sustainability and for the future of all life.

To 2023! 🥂✨

#2023

05/12/2022

A thought-provoking digital report all designers should take the time to digest. "this project brings together a series of threads...that emerged from conversations & research with & for the design community." Created by Float & Porto Rocha.

A collaborative report unraveling the state of design today.

02/12/2022

Creative inspiration in Europe. Dump no. 5: Amsterdam, Netherlands.

The amount of art, design and constant inspiration here is unbelievable. This city is extremely artsy and creative - it was a real treat.

28/11/2022

Although this article was written last year, I feel it's as relevant as ever. It explores how design has contributed to throwaway culture and how industry can help to create a circular economy that doesn't exploit the planet.

The Waste Age exhibition, which opens today at London's Design Museum, explores how design has contributed to the rise of throwaway culture and how the industry can help to create a circular economy that doesn't exploit the planet.

23/11/2022

It's not uncommon to be unfamiliar with certain terminology when initially building your brand with a designer or agency. This can make the process super overwhelming! Don't worry, we're here to teach you what these words and terms mean so that you can enter the process feeling confident. 👏

First up: nomenclature. This is the detailed process of researching and developing name options for your brand. The options must be in line with your brand strategy, be viable and unique enough to stand out amongst competitors.

Did you learn something new today? 💭

14/11/2022

.by.james getting to the real reason we “lack motivation”.

07/11/2022

Branding vs marketing - something that is constantly debated and can be expressed in many ways. Here’s a list of differences developed by that can help you understand the difference.

We believe marketing and branding work together. Branding is the foundation, marketing builds on it.

List developed by

07/11/2022

Branding va marketing - something that is constantly debated and can be expressed in many ways. Here’s a list of differences developed by that can help you understand the difference.

We believe marketing and branding work together. Branding is the foundation, marketing builds on it.

List developed by

07/11/2022

A new logo project for a client🪷 Loren Braithwaite Kabosha is a Buddhist with an interesting life. Having moved to South Africa from New York to assist with the first democratic elections, she has a fascinating story to tell. With her first book underway she needed assistance developing a personal brand and website to grow her community.

01/11/2022

Creative inspiration in Europe. Dump no. 3: The Alphonse Mucha Museum, Czech Republic.

This first image has to be my favourite self portrait of all time.

Mucha has been one of my favourite artists since I learnt of him years ago. An incredibly talented man whose art inspires me to create.

24/10/2022

Creative inspiration in Europe. Dump no. 2: Prague, Czech Republic.