Initiative Media South Africa

08/03/2024

SCAM ALERT!

If you receive a message saying the Initiative Media South Africa is looking for people to do any kind of research or remote work, PLEASE do not engage, it is a SCAM.

20/12/2021

At the end of another eventful year, we wish you all a joyous, peaceful and safe holiday. Until we meet again in 2022!

22/10/2021

So proud to be associated with this client and this brand !!

South Africa’s favourite water brand, aQuellė, is the proud global award winner for the latest edition to its range, ViV power and sports drinks. Winners of the Zenith Global 17th Global Water Drinks Award were announced in a virtual ceremony today with ViV taking the honours in the category “Best New Brand”. The industry’s only Global Drinks Award is designed to celebrate excellence and innovation across every category of the packaged water industry. Winning the award affords the brand and product recognition on an international scale. The new range was also a finalist in two other categories : Best in PET and Best Packaging/Label.

The all-new ViV power and sports drinks range by aQuellé is designed to optimise active lifestyles within an African context. It consists of four unique and energising flavours: ViV Power is packed with guarana and natural caffeine, while the Pineberry, Gardenfruit and Kalamansi sports drinks revive with added electrolytes and B vitamins. All are made with pure natural spring water.

Inspired to create the ideal bottle for physical activity, Brian Steinhobel designed the unique bottle which fits ergonomically into the user's hand. The ultimate grip and extreme aesthetic appeal makes it dramatically different to any other bottle in this market.

Two full vertical micro-perforation lines inserted into the sleeve allow for the release of steam during application. The addition of a third perforation line, an industry first, enables easy removal of the sleeve to support the recycling of the PET bottle post-consumer usage. This emphasises aQuellé’s commitment to environmental sustainability

24/09/2021

We would like to wish everyone a fantastic Heritage Day and celebrate all the people and cultures that build this beautiful nation. 🇿🇦

21/04/2021

We have some exciting news to share! With immediate effect, Mardilise Burger becomes the new Digital Director and Jacquiline Dlamini takes on the role of Digital Account Manager at Initiative Media. With Mardi at the helm, these two together demonstrate a dedication and passion for digital that is hard to beat. Please join us in congratulating them in their new roles.

10/03/2021

Amy Armstrong is the first woman to hold the global CEO position at Initiative. Her appointment is a fitting way to kick off Women's History Month. Watch as she talks diversity and transformation in our industry.

Armstrong discusses her efforts around DE&I, the future of the agency model and becoming the first female CEO of the agency.

08/03/2021

Wishing power to the women of the world on this International Women's Day.

04/03/2021

Amy Armstrong is our new CEO. We can't think of a better person to replace Mat Baxter who has been a visionary, inspirational leader.

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.. From Campaign US

06/08/2020

Thank you for your generous donations! We're already halfway there. Help us to reach of our goal of R10,000 for Little Lambs NPO 069-435 in support of their Woman's Month initiatives. To help us track our goal, please send proof of donation to [email protected]. No donation too small. Little by little, a little becomes a lot ❤️