Je t'aime Jacx AI Consultancy

Je t'aime Jacx AI Consultancy AI powered creative direction for bold brands. I have created for major SA and African brands. DM now.

I help marketing leaders unlock world class content at speed, blending 22+ years of senior ATL, retail and digital craft with next-gen AI execution.

21/08/2026

🥳🍰🎂Happiness

21/08/2026

Happy Birthday to us 🎂🍰🥳🙏🏼what a day to celebrate. Thank you for your support.

THE WHOLE OF MZANSI IS ON ITS FEET TONIGHT. 🇿🇦Korea. One game. Winner goes through.This is what we trained for. This is ...
24/06/2026

THE WHOLE OF MZANSI IS ON ITS FEET TONIGHT. 🇿🇦
Korea. One game. Winner goes through.

This is what we trained for. This is what we waited 16 years for. This is what Ronwen and every one of those boys in green and gold was born to do.
You think Korea is ready for Bafana when the whole country is in their chest?

They are not ready.
Mokoena. Dolly. Williams. Tau. Every name on that sheet tonight carries the weight of a nation that has never stopped believing even when the world told us to be realistic.

Be realistic.

We hosted a World Cup. We qualified for another one. We are here.
Now go win.

Yebo. Siyabonga. Come on Bafana. COME. ON. 🔥

This series reimagines South African football stars through the visual language of traditional vintage woodcut engraving...
02/06/2026

This series reimagines South African football stars through the visual language of traditional vintage woodcut engraving, postage stamps and heritage printmaking. Inspired by the way sporting heroes become national icons, each portrait was crafted using AI to emulate the intricate linework, stippling, cross-hatching and ornamental detail of historic intaglio and steel engravings.

The result is a collection of timeless commemorative artworks that celebrate both the players and the rich visual heritage of South Africa.

Go Bafana! Make us proud. 🇿🇦⚽

Speculative creative work. Concept only. Not commissioned, approved, or endorsed by the brands. All trademarks, brand assets, and product names are the property of their respective owners. © Concept and creative ex*****on by Je t'aime Jacx. All rights reserved.

Let's celebrate the players carrying the hopes of a nation. More uncompressed versions here: https://www.behance.net/gallery/250381369/Adidas-Cultural-Icons

ImagineArt

On the eve of yet another Soccer World Cup, I'm reminded of this awesome campaign my partner, Stellio and I did for Ford...
31/05/2026

On the eve of yet another Soccer World Cup, I'm reminded of this awesome campaign my partner, Stellio and I did for Ford. In 2009, as South Africa prepared to welcome the world for FIFA World Cup 2010™, millions of ordinary South Africans were preparing for something equally important: opportunity.

From street vendors and small business owners to builders and contractors, the Ford Motor Company's Bantam became a symbol of progress, hard work and ambition.

This campaign celebrated the people behind the wheel.
The dreamers. The doers. The builders.

Because while stadiums may have hosted the World Cup, it was small business that helped build the nation.
And few vehicles were more a part of that story than the Ford Bantam.

→ See the work and films: www.be.net/jacquinbotha

Everyone’s posting their   and   moments.Here’s mine.Over the years, I’ve had the privilege of designing logos that made...
14/05/2026

Everyone’s posting their and moments.

Here’s mine.

Over the years, I’ve had the privilege of designing logos that made their way into South African culture, boardrooms, packaging, campaigns, products and people’s everyday lives.

Some for global brands.
Some for challenger brands.
Some that became part of bigger platforms people still recognise years later.

From telecoms to banking, FMCG to purpose-led initiatives, identity design has always fascinated me.

Because a logo is never just a mark.
It’s strategy distilled.
A business ambition in symbol form.
A brand promise reduced to its purest shape.
The funny thing?
Back then, these were crafted through sketches, vectors, iterations, caffeine, and long nights - not a prompt.

Today, as an AI-first creative director, I still believe the same thing:
Tools evolve.
Taste doesn’t. Concept is still king.

A great logo still needs clarity.
Restraint.
Meaning.
And the courage to make something unmistakable.
Here’s a small slice of some marks I’ve created over the years.

Curious, which one do you remember seeing in the wild?

20/04/2026
New week, new dragons...
19/04/2026

New week, new dragons...

17/04/2026

Back when TV had a pulse and culture had a beat. 🎨📺 African art in full animation mode... bold, loud, and unapologetically itself. This ain't a channel change, this is a takeover. 🌍🔥

Happy Friday.

Je t'aime Jacx

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