Jack Be Nimble

11/01/2021

Only January 11th and already 2021 has seen several rebrands hit the market: , , to name a few.

Burger King's new look (its first refresh in 20 years) feels like a step back in time to the brand's 90's look and feel. Under Fer Machado BK has increased its visibility and dialled up its personality, and the expanded brand kit reflects a catch-up to what we've been seeing in its communications in the recent past.

The updated Pfizer logo also shows continuity, with a familiar font and colour palette (although the icon, which the company describes as a "ribbon helix", is entirely new). Again, this new look is catching up to changes already evident in the company; in this case, increasingly in gene-based technologies versus its core history in typical pill-based Pharma.

GM isn't getting much love in the court of public opinion. People don't like change, and their new look is substantially different. It does the job of signalling the company's intent around doing things differently. Would you change your mind about buying a car because of it? Not sure.

It's too soon to tell what impact a new logo may have. But its probably not just a case of a new look - there's certainly a comprehensive strategy behind these changes.

04/01/2021

2021 Marketing Trends - what to expect?

Expect the unexpected.
Expect your plans to change.
Expect consumers to be loyal/ fickle/ human.
Expect brands to grow/ reposition/ fail/ fold.

The truth is, all bets are off.
There are hundreds of 2021 Trend reports available, and almost all of them will turn out to be at least partly wrong.

So what's a marketer to do?
Plan.
Plan for growth.
Plan to succeed.

Most critically:
Plan to be flexible.
Plan to be nimble.

Wishing all our clients, suppliers and connections all the best for 2021. Get in touch if you'd like to chat about how Jack Be Nimble can assist you with your brand's strategy for 2021 and beyond.

09/12/2020

If 2020 has taught us one good lesson (and it has certainly taught us many), it's that we don't know it all.

Not. Even. Close.

We live in an era where it is so simple to access information, and yet we are often short on insight.

Google remains the most visited site in the US (and many other locations), with almost 5X as much monthly traffic as the next ranked site. So I'd say that its a pretty good place to start to help know more.

Google has just released their Year in Search 2020 and its enlightening. Take a look.

#2020

In times of uncertainty, people seek understanding and meaning. This year, the world searched “why” more than ever. This film features the questions we asked...

12/11/2020

Nothing wrong with a great buzzword, right?

They help us simplify the complex, and create a sense of community. This applies to the buzzwords with substance, of course.

What do you think about Mondelez's ?

Read our thoughts here, and let us know your view too.

At risk of sounding old - in an industry plagued with ageism - I’ve been in the marketing game since the turn of the century. And I consider this a blessing, because it means that I trained in the pre-nonsense era. I learnt a definition of marketing that was simple: I understood that marketing was...

06/11/2020

A feel-good ad for Friday.

Although the core LEGO consumer is a young boy, it is one of those brands that is easy for everyone to love. The brand's ability to grow in a fiercely competitive category is attributable to how it has extended the LEGO experience - described as 'the joy of building and the pride of creation' - into new spaces, to remain relevant.

If you love superheroes, or architecture, or coding, or a specific TV sitcom, or any number of other passions - LEGO can deliver.

This ad demonstrates how imagination is fuelled by the brand and, very subtly, positions it as an ideal Xmas gift for young and old.

Are you a LEGO lover? Tell us what resonates for you in this ad.

LegoAnd I think to myself United States Published/Aired: November 2020Posted: November 03, 2020 LikeComments ShareShareFacebook Google Plus LinkedIn Pinterest Twitter Tags Film United States Toys Lego Part of Collection Highlighted Holiday Ads175 Ads in this collection.View Collection

29/10/2020

A brand’s identity comprises many visual cues.

But, it’s usually the colour that we notice first, and that contributes to a brand’s ability to really stand out.

For all the value it offers, a brand’s colour palette is often informed by personal preference - a subjective criterion which may hamper your brand’s ability to evoke emotion and convey meaning.

This article unpacks some of the things you should be thinking about when determining your brand’s colour palette.

A brand’s identity comprises many visual cues. But the component remembered most often is colour. Consider your brand’s choice of colour wisely.

22/10/2020

Hands up: who's entered their own name into Google’s search box?

If not, try it.
The evidence is all there – Brand You already exists!

Read on for our take on personal branding.

What is your best personal branding tip?

Gone are the days when personal branding was the exclusive domain of celebrities, sportspeople and politicians. Thanks to the Internet and social networking, everyone now has the tools at their disposal to build a personal brand. Enter your own name into Google’s search box and the evidence is all...

21/10/2020

What is the job a brand really does?

Simplification.

A brand is a short cut to meaning.

Once upon a time, a brand was merely that identifying mark burned onto criminals, slaves or unsuspecting livestock. Today, although the identification role remains, we generally consider the term ‘brand’ within its more commonly commercial context – it’s "a name, term, design, symbol, or any...

07/10/2020

What's on your travel bucket list?

As skies slowly reopen across the world, you can bet that tourism bodies will be upping budgets in an attempt to reignite the industry.

Destination marketing is valuable in the context of tourism. But we shouldn't forget about the role it plays to other audiences, and the significance it holds in the context of culture, politics and economics too.

In many respects, branding a place is not all that different to branding a pair of shoes or a jar of pickles or (insert product/service here) for that matter.    Dig deep. Find the unique value proposition And off you go.   Destination branding is how we ide

22/09/2020

If:
- you're in the marketing game and want to bounce your thoughts off other like minds, or
- you're managing a brand (or your own business) and need some advice

You don't want to miss this!

Each month, we meet online for to discuss all things marketing.

You'll feel right at home whether you're a newbie or a pro, a subject matter expert or a generalist. Everyone is welcome so long as you're here to learn and share.

Registration is required, although there is no cost or any other strings attached (and we promise not to get spam-my on you). Link in the comments.

The agenda is set by you, the participants. Get in touch with our host Caryn Sher if there's a particular topic you're interested in, or feel free to ask your specific question live during the session.

Hope to see you next week.

22/09/2020

If you're finding that the holy grail of is becoming increasingly difficult to attain, it just might be that your marketing money is having to do the job of other things, too.

In this article, Dr Grace Kite discusses the fundamental misunderstandings that exist when it comes to online advertising. She challenges whether some of the expenses typically paid for from marketing budgets should be funded from operational spend, given the job they are really doing.

While the answer isn't black or white (it seldom is), there's some real food for thought here on, amongst other things:
- what digital ads actually do, and why they aren't all geared to deliver demand generation
- why some forms of digital ads are "rent-like"
- who is best placed (most skilled) to handle these decisions

How does your business fund online advertising?

In 2020 online advertising is neither new nor under-analysed, and yet there remains a fundamental misunderstanding about the role it plays, says Grace Kite.