Dena Laskey Social Media

20/01/2021

What's your thoughts on the new WhatsApp T&C? Will you be signing the new T&C?

Telegram picked up nearly 2.2m downloads.

18/01/2021

I'm sure you often find yourself wondering "What am i going to post today?"

⁣⁣Figuring out what to post and then how to make it relevant to your target audience can take FOREVER!🤦‍♀️⁣

⁣So, I’m giving you the exact tool I use to cut my content creation time in half! ⁣⁣

✨CONTENT PILLARS✨⁣⁣

Having content pillars make it easier for you to come up with content that is relevant. It also makes sure you’re not suffocating your audience with too many of the one type of post.⁣

✨News flash: no one wants to be sold to 24/7!

Here are the pillars:⁣
👉 EDUCATION - claim your authority⁣
👉 INSIGHT - Relate to your audience⁣
👉 INSPIRATION - Entertain your audience⁣
👉 MARKETING - sell to your audience⁣⁣

Swipe left 👈🏻 to see all the prompts you can use for your posts and SAVE this post for later or SEND to a friend ❤️⁣⁣ ⁣

15/01/2021

There is an inspirational webinar hosted by Donald Miller, CEO of Storybrand called “How to pivot your message during a crisis”

All the rules for how you talk about your business have changed and it’s left lots of business owners wondering how they need to pivot their message in order to stay relevant in the minds of your customers. ⁣⁣⁣⁣

Here are a few tips on how to communicate in a crisis: ⁣⁣
👉Over-communicate⁣⁣
👉Show Empathy & Authority⁣⁣
👉Craft these Specific Plans:⁣⁣⁣⁣

1️⃣ Cash flow plan – know when to tap into cash reserves & determine the money you need to make each day⁣⁣
2️⃣ Business plan – have a strategy to make money over the next 60-90 days
3️⃣ Messaging plan - How can you solve your customers' problems during this time?⁣⁣
-How could you take advantage of technology to make your offering more appealing? ⁣
-Does your pricing structure need to change for a temporary period?⁣⁣
-How could you be using social media and content creation to boost your business right now?⁣⁣
-How do you want to be perceived as showing up during a time like this? ⁣⁣⁣⁣

💡Businesses that have clarified their message and built a 𝐬𝐚𝐥𝐞𝐬 𝐟𝐮𝐧𝐧𝐞𝐥 are much more likely to 𝐬𝐮𝐫𝐯𝐢𝐯𝐞!⁣⁣⁣⁣

4️⃣ Recession proof plan – Start creating your message now during your downtime so you are a step ahead after the crisis when people will need your product/service more than ever. ⁣⁣⁣⁣

⁣⁣⁣⁣👉 Do you need help brainstorming creative ideas on how you can continue your business during these tough times? Drop me a DM, I’m always willing to lend a helping hand! ❤️

13/01/2021

08/01/2021

You’re stuck in a pickle as you try to understand the necessity and power of social media but you’re not quite sure HOW to make it happen…⁣⁣

Well, DL Social Media is here to help you! 💡⁣⁣

👉 My social media coaching sessions are all about empowering you with the tools and strategies you need to up level your social presence. Whether it’s a virtual chat and brainstorm over coffee, you need some basic training on your social platforms, or you are after a comprehensive strategy designed just for your business, a 1:1 virtual coaching session is a great place to start.⁣⁣

By the time you’re done with my coaching, you will not only understand why you need a specific social media platform for your business, you will know how to manage each platform to maximize your exposure, increase your engagement, and ultimately make more sales! 🙌🏻🎉⁣⁣

Ready to learn?
Drop me a DM, let me help you GROW your business online! ❤️⁣⁣

06/01/2021

Do you know how long a social media post lasts? ⏰

The lifespan of a social media post depends on the platform it's on. For example, a post on YouTube is going to have a much longer lifespan than Twitter.

The lifespan of a post should directly affect your social media strategy. How much work you put into a piece of content should be somewhat in tune with its longevity.

📲 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤: 𝟓 𝐡𝐨𝐮𝐫𝐬: At 5 hours, your content should be relevant to that day. Make sure that your content is fresh and can stand alone without additional pieces of content.

🤳🏼 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: 𝟐𝟏 𝐇𝐨𝐮𝐫𝐬: Instagram is where everybody loves to spend their time. Instagram can have big results, but a post only lasts for about a day. Put detail into your content, but focus on consistency.
⁣💼 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧: 𝟐𝟒 𝐇𝐨𝐮𝐫𝐬: LinkedIn posts last a full 24 hours. This is a great time frame for daily posts about current events and happenings.⁣⁣
🐦 𝐓𝐰𝐢𝐭𝐭𝐞𝐫: 𝟏𝟖 𝐌𝐢𝐧𝐮𝐭𝐞𝐬: At 18 minutes, you shouldn't be putting that much time into every single tweet. Tweets should be short and sweet.⁣
📹𝐘𝐨𝐮𝐓𝐮𝐛𝐞: 𝟐𝟎 𝐃𝐚𝐲𝐬: This is where you see a real uptick in longevity. With a lifespan of 20 days, your content has a real chance to gain traction and reach a larger audience. If you have a piece of content that is going to last almost 3 weeks, you should be putting a lot more time into creating it!

⁣⁣When deciding on your choice of platform, don't forget to check your analytics for the best time to post! ⁣⁣

01/01/2021

On Instagram 100% yes they matter. On Facebook they don’t matter! Twitter and LinkedIn they matter. But the idea of the hashtag ladder is - the smaller your account, the smaller the hashtag should be.

My example below is if you have under 1000 followers it’s best to focus on the smaller niche hashtags to increase your chances of being discovered rather than getting lost amongst the popular larger hashtags most people use. (I.e use 20 small and 10 medium sized hashtags)

It remains true that posts with at least one Instagram hashtag average 12.6% more engagement than posts without a hashtag! So creating a hashtag strategy is well worth your time.

⁠⁣⁣1. The tags you want to use will depend on the industry that your business operates in. If you want to increase your engagement, you will want to avoid using over-exposed hashtags such as or . Instead, consider your niche. For example, if you are a hairstylist – use your location and your audience (i.e or ).⁣⁣

2. Since more popular hashtags have more posts competing for the top spots, you don't want to use them too often. ⁣Let's say there's 3 different bucket sizes of hashtags:

Small (0-250k posts)
Medium (250k-1M posts)
Large (1M posts)⁣⁣

So, if you have less than 1000 followers you should add a mix of 20 small & 10 medium sized hashtags.⁣ If you have over 10k followers, you can then start introducing the larger hashtags etc... Follow these tips and you will have a better chance of being discovered...but make sure your content is AMAZING when you do! ✨⁣⁣

24/12/2020

Have you ever heard of the Pink Effect? 💖⁣

Pink is thought to have a calming effect. One shade known as "drunk-tank pink" is sometimes used in prisons to calm inmates.
⁣
💗 Studies have shown that exposure to large amounts of pink can have a calming effect on the nerves.⁣
💗 Pink also promotes feelings of playfulness, love, and kindness.
💗 Having an aesthetically pleasing workspace can also boost productivity.⁣
⁣
🌈 What colours make up your current workspace? Why did you choose them? Share in the comments below 👇⁣

08/12/2020

Facebook says that adding tags may improve reach, but really, you'll have to experiment for yourself to understand whether that's actually the case.

Facebook is once again pushing the use of hashtags on posts - but do Facebook searchers actually care?

24/10/2020

How often do you find yourself thinking "I don't know what to post?" ⁣⁠
⁣⁠
Figuring out what to post and then how to make it relevant to your target audience can take FOREVER! ⁠
⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣⁠
Here are some ideas on how to cut your content creation time in half.⁣⁠
⁣⁠
🌸 CONTENT PILLARS 🌸⁠
⁣⁠
Having content pillars make it easier for you to come up with content that is relevant. No one wants to be sold to 24/7❗⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣⁠
⁣⁠
Here are the pillars:⁣⁠
⁠
✅ EDUCATION - claim your authority⁣⁠
✅ PERSONAL INSIGHT - Relate to your audience⁣⁠
✅ INSPIRATION - Entertain your audience⁣⁠
✅ MARKETING - sell to your audience⁣⁠
⁣⁠
SAVE this post for later or SEND to a friend 📩⠀⠀⠀⁣⁠
⠀⠀⠀⠀⠀⠀⁣⁠
Are you using a variety of these content pillars? If so, which one works best for you?⁣⁠

22/10/2020

Heya, I'm Dena!👋🏻⁣⁠
⁣⁠
I love games and thought we could play a little game...⁠
"𝘛𝘸𝘰 𝘛𝘳𝘶𝘵𝘩𝘴, 𝘖𝘯𝘦 𝘓𝘪𝘦":⁣⁠
⁣⁠
👉 When I was 12 years old I was quite the entrepreneur i started my own little car wash business called Tiny Bubbles - it was then that I knew I wanted to be my own boss one day.⁣⁠
👉 I love spicy food! I can't eat a meal without adding a little bit of chilli to every dish I make. ⁣⁠
👉 I have an 11 year old son.⁠
⁣⁠
So tell me in the comments below, WHERE IS THE LIE? 👇⁣⁠