09/03/2026
On-page vs Off-page SEO — what’s the difference?
On-page SEO:
Everything you optimize on your website — content, keywords, page speed, headings, internal links, meta tags.
Off-page SEO:
Everything that happens outside your website that builds authority — backlinks, mentions, social signals, and brand reputation.
Simple way to see it:
On-page SEO = Optimize your house.
Off-page SEO = Get people talking about your house.