04/08/2021
Not all heroines wear capes. When they do, it's handmade with plant-dyed, eco-conscious and sustainable materials.
〰️ Earth Age - A Way of Being 〰️
The creative thought process was inspired by logarithmic spirals in nature. These are most notably found in the nautilus shell, hurricanes and galaxies.
The visual identity had to embody the Earth Age ethos - to encourage a more eco-conscious way of being.
All graphic elements, earthy tones, spiral line artwork and typography have been developed to represent the cycle of life and the continued resilience of the natural world.
