Sc Marketing Partners

28/03/2024

The Businesses of Today are the Brands of Tomorrow.

The rise of social media has lifted the steaks for SME’s. With free access to mass audiences - for all. Businesses that embrace the journey of becoming a brand are reaping the rewards online and offline. Consistently showing up as their best brand-aligned selves - not only builds trust, but maintains a steady stream of loyal clients. Whilst the brand grows stronger with each passing day.

What is your strategy for remaining relevant in a hyper accelerated digital economy. Mine is to stay true to myself and my brand. Which is why I believe that knowing what you stand for as a brand and a business is more important than ever!

27/03/2024

Key word of advice: Speak WITH your customers, not TO them.

Brand messaging is really the most reliable line of communication your brand has with customers.

It portrays your brand (in many various ways) to your customer in hopes that they will identify with your brand and pick up at the other end.

Here’s a few brand channels that are great when communicating your message..

- Posters or Flyers

- Emails

- Sales Calls

- Slogan and Tagline

- Website Copy-Writing

- Social Media Copy-Writing

- Brand Visuals

26/03/2024

When it comes to writing copy for your brand, one size most definitely does not fit all.

Each brand has a unique team, strategy and identity - and that should come through in your brand messaging.

Once you have a solid brand identity and strategy in place, you can start to build up your brand messaging pillars, which may include things like: your value proposition to customers and your unique selling point (USP).

When these have been defined, you can start to work on your unique tone of voice (TOV) which helps you to stand out in a crowded market and further connect with audiences.

20/03/2024

Definition: The space your brand occupies within a consumers mind.

Sounds pretty important right? Well it is. So let’s simplify.

Think about baked beans for a minute.

Yes, baked beans 🍛

Think about one of the cheaper brands of baked beans, say Lucky Star - how do you feel about those?

Now think about KOO baked beans - feel any different?

How about the Woolworths brand of baked beans - how do you feel about their brand of baked beans?

Chances are you felt quite different about each brand, although the product is quite plainly, a tin of baked beans.

That’s the power of Brand Positioning.

It plays a key role in your feeling towards a specific brand - although the product may be very much the same.

19/03/2024

I remember being a newby in the creative work space. You arrive at your desk and read through your emails. And up pops your next project...

dun, dun, dun....

Unpacking some of the things I push for when it comes to my Creative Briefing process in this next piece: For Good Work's Sake - 3 Creative Briefing Benefits for Clients and Teams



https://open.substack.com/pub/samanthachrysanthou/p/for-good-works-sake?r=2ms89f&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

19/03/2024

It’s all fun and games until someone messes with the brand!

18/03/2024

Brand Marketing is a process.

And as much as businesses want (and often need) to make money right now - this process can take some time.

It’s different for everyone, because everyone is different. Everyone has had different experiences, read different books or learnt from different mentors.

The important part is to start. To fall. To learn and to get up again.

No matter how old or young you are, no matter how scared you feel. And no matter how many chances you think you have.

If you really want something to work. It will eventually work.

15/03/2024

Have you ever heard the saying… ‘Do what you love and you’ll never work a day in your life'?

Well, that’s kid of what I’m going for here…

Branding is about finding the things you love about your business and highlighting them to your customer.
So that a brand-customer relationship can start to form.

A good brand-customer relationship will eventually develop into sales, brand loyalty and advocacy - meaning more sales and more great customers.

With so much of EVERYTHING out there, finding your WHY is more important for businesses than ever!

15/03/2024

Sharing this archive piece I wrote in 2020 with you

Published on Biz Community.

A lot of these notions still ring true for me.
It wasn't that long ago we could only buy local fashion.

The Altered Eco-System of South African Fashion

https://www.bizcommunity.com/Article/196/462/208097.html

For years now, South Africa's local fashion industry has been steadily trudging along. Many production and economic challenges face both local brands and designers, but the closest to their bottom line are inexpensive imports.

14/03/2024

So What Makes You The Expert?

I’m all for questions and conversations. I honestly feel that is the only way you get to know someone and someone’s brand.

I’ve worked with many different people and various brands and for me it’s important to hold up the ‘mirror’ and ask the same questions of myself.

Often, we get so focused on the work we are doing for others, we forget to do the work for ourselves. Kind of like that shoemaker story (you know the one).

Which is why I’ve decided to apply the work that I do to my own brand and share some of that with you over time

There's too much to unpack with you here, so If you’re interested in learning about how business, brand and marketing fit together and what strategies I've adopted for my own brand - head over to my Substack page SenseofItAll (Link in bio).

12/03/2024

/// Past Project ///

Under Armour Hovr™ Infinite 4 - Product Launch Influencer Campaign and Competition

Artisans Club was tasked with the Social Media launch of the Hovr™ Infinite 4 Running Shoe. The campaign outlined a Social Media Product Launch, Influencer Seeding Campaign and Social Media Competition. My role within the team consisted of the below services...

Campaign Ideation and Strategy

Campaign Copy-Writing

Influencer Pack Ideation, Strategy + Script-Writing

Creative Briefing

To check out some more campaign-related content search

Campaign Manager: Tyron Venske
Graphic Designer: Maxine Tromp

08/03/2024

Welcome to SenseofitAll. A creative writing Substack space where I make heads or tales of the labyrinth we call Brand Marketing. Feel free to take a look around and perusal my first official post. If you like you can subscribe or Pocket my page. Feel free to give me your thoughts on it too - I'm all ears. https://substack.com/home/post/p-142387040?source=queue