14/06/2022
Consumer DATA is KING!
Just ask the larger companies they use it all the time.
They also place consumers inside their rewards programs and double their revenue consistently.
Small businesses can do the same - no need to try and out spend, you can out smart as the technology is literally in the palm of your hands and those of the consumer.
You own their phones or your competition will!
When you know your customers you can focus your attention better to serve them and by doing that you'll train their focus on you and your business.
You'll lose every single day by not being able to talk to your customers, near impossible to measure.
But you will be able measure what you gain with customer data and over time you'll know what you have missed out on!!
Buy One Get One Free!
Offers!
The image below show what it looks like when done right, the offer is on this person's phone.
We got their name, right at the top but blurred out for obvious reasons, their email, phone number (all blurred) and their birthday date.
All info that can be used to invite this person back, more often, after they have redeemed it or if not redeemed, say 14 days later, send them a reminder via email or if all fails a gentle reminder via text message, 'Your offer awaits!'.
This person is now a subscriber to your business that no one can take from you unless they opt-out!
Let's say this is one of your good customers and typically spend R750 every time she and her family visits! They visit once a month.
So 12 times R750 = R9000 per year spend at your joint because she remembers once a month to visit. But what if she was reminded a few times per month that you still exists?!
And because of that she and her family visits twice a month, sometimes even 3 times per month.
All of a sudden she and her family's net worth to your restaurant has doubled and more - R18 000/annually!
Now, say you have 100 of these good customers (they pay full price every time) - R1 800 000 and counting! Now imagine 600 of these good customers! 10 million possibilities later!
Just because you bothered to use your marketing and advertising the right way, by giving a bit and getting way more back - reciprocity! Attract - Build - Retain!
Not the normal, half price off or buy one get one free deals on specific days/weeks everyone does, only attracting bargain hunters and discount seekers!? Can't build and grow a profitable business on those, can you?!
By expecting consumers to part with their info, to get something for free, once off, you balanced the scale - they win something and you win something, both parties are happy and a mutual relationship got started, build on trust!
We do this for our clients, our clients have way more profitable businesses and do not have to give away the farm, they have more time (no more 80 Hour weeks), they are happier, their families are happier, their staff are happier, take more money home - happier families!
And best of all, their customers are way happier all the time as this business is focused on them, a good relationship happening, they are rewarded often, spend more, while feeling part of something greater!
This is our goal, as a marketing & advertising business, our clients and their customers are all happy, meaning we have accomplished our goal!
Now this begs the question, 'do you want a more profitable restaurant?'!
Let's talk and see if this system will work for you... this system is not a cost but an investment, which means, your initial investment will be returned to you, guaranteed!
Or we'll keep on going until we return it or both parties call it quits. When would you like to start?
