01/06/2026
People aren't necessarily drinking more wine. They're drinking better wine.🍷
As global wine consumption reaches its lowest point in decades, premium wines continue to hold their value as consumers increasingly seek authenticity, craftsmanship and a genuine sense of place.🌍
We recently worked with Steenberg Vineyards on a story exploring how South African wine producers are responding to this shift and why premiumisation may be one of the industry's biggest opportunities.🍇
Full story in comments below.⬇️
Image: Sauvignon Blanc wine tasting with friends at Steenberg Farm.