Salted Caramel Marketing

31/12/2021

Happy New Year! 🎊🍾 Here’s to a 2022 filled with possibilities & killer content! 😎

28/09/2021

"Two-Point-Oh".
Arriving in October 2021.
Watch this space. 👀

14/09/2021

We’re proud to have created a digital campaign to launch an exciting Ooni South Africa pizza oven giveaway for our clients Cookin Stores this month! 🍕

Click the link below and fill out your details to stand a chance to WIN your own awesome Ooni Karu Portable Pizza Oven in a hamper worth over R9000... 👇🏼

https://contest.app.do/pg/ooni-pizza-oven-giveaway

Listen up Pizza fans: Cookin is turning up the heat this September! 🔥🍕😛 We're giving one lucky Foodigan the chance to WIN your own Ooni Karu Pizza Oven in a hamper worth over R9000 - as well as a private pizza masterclass conducted by your favourite local Ballito pizza restaurant! Enter now...

09/09/2021

We’ve been a little scarce lately and a lot of it due to the new look, feel and direction of our beautiful brand, Salted Caramel Marketing.

Keep your eyes on our pages over the next couple of weeks while we re-launch Salted Caramel Marketing 2.0 ~ See you all soon.

18/08/2021

*That’s what it’s all about. Content that stimulates action. It might start with a click - a like, a “heart”, a share - but that ripple effects of that little click could lead to a new sale, a new customer and a whole new business relationship.

Creating content that people care enough about to actually “give a click” is the foundation of what we do at Salted Caramel. We’re content marketing specialists - on a mission to help businesses build better brands through the creation of authentic, engaging content.

Tasty content always wins. Get in touch with us and let’s start cooking some up today. 📲

10/08/2021

We love clever copywriting. We also love pizza. Imagine our delight then when we discovered the well-crafted copy on the lid of this takeaway box containing a well-crafted pizza from Col'Cacchio…🍕

Tasty copy. Tasty pizza. Coincidence?

Well played, Colcacchio - serving up food for the soul AND for the mind.👏
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09/08/2021

We hope you had a wonderful Women’s Day! We’re all about celebrating women in creative industries this and right now we’re loving Capitec’s latest female-focused creative campaign: …

Only 9% of the world's currency features women. says they want to change that. This Women’s Month, they’re “Reimagining the Rand” by partnering with top artists to design what SA’s first banknote portraying remarkable women could look like.

Their first suggestion features the 4 prolific women who led the march to the Union Buildings on the 9th of August 1956 and introduced the now popular struggle anthem, “Wathint’Abafazi, wathint’imbokodo”.

Created by artist Anja , she explained the significance that the women of ’56 still hold in her own Women’s Day caption below:

“A blessed and safe women’s day to all. For those who didn’t know this day commemorates the day, 9th of August 1956, that 20 000 women from all over the country marched on the Union Buildings in Pretoria to oppose legislation that would make it mandatory for Black women to carry passes in non-Black group areas. Carrying hundreds of thousands of signatures Raheema Moosa, Lilian Ngoyi, Helen Joseph and Sophia Williams lead the march. Prime minister of the day JG Strijdom wouldn’t even meet them. The petitions were left at his door and the women stood, for 30 minutes in complete, devastating silence. Then, for the first time they sang “Wathint Abafazi, Wathint Imbokodo” - now that you have touched the women, you have struck a rock. While apparently the petitions were thrown out like trash before the minister even returned to office, this moment caused great societal pressure for these draconian laws to be abolished. We have come far, but not far enough. Today the fight against gender based violence unites the intersection of women and the LGBTQI+ community against domestic, sexual and intimate partner violence and hate crimes which proliferate at pandemic proportions. Aluta continua 🏳️‍🌈🏳️‍⚧️🏴🇿🇦”

04/08/2021

Go for gold.🏅 Why do we admire Olympic Athletes so much? Perhaps it’s because in them we see examples of human potential reaching its peak. Limits get pushed. Records get broken. The human spirit soars and we can’t help but be in awe… After all, it’s so rare to witness genuine excellence (the kind that can only be achieved through hard work and dedication) in a world awash with plastic mediocrity.

If you’ve put in the hard yards to build a reputation of business excellence that you’re proud of, let us help put your brand on the podium so that others can recognise just how awesome you truly are (and so that you can enjoy the boost in sales & customers you rightly deserve). 🏆

PS: We love this Olympic animation that the team at Facebook commissioned for the Tokyo Olympics… Eye-catching content for the win! 👀
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18/07/2021

“I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.” ~ Nelson Mandela

We salute all South Africans using their talents and working with courage to build a better nation.

Happy Mandela Day 🇿🇦
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15/07/2021

To our KZN community volunteer groups, security teams and police service: THANK YOU for all that you have done and continue to do to protect our towns, businesses and residents during a crazy time.

We know that because of your efforts we are as a community. ❤️
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30/06/2021

Feel the love. ❤️

It’s nice to get “hearts” on a social media post, but you know what’s really cool? Getting measurable results from your post’s message. That’s love in action. That’s the real deal.

Love is a verb, after all. It’s a “doing” word.

So: what is your social media content doing for you?

If you’re not moving the needle on meaningful customer engagement, then you’re kidding yourself if you think those hearts are worth anything. 💔

To really feel the love of your target market, you need content that’s consistently Relevant, Engaging, Authentic, and Likeable.

You need goals, targets and a clear sense of direction. You need a proper digital marketing strategy.

You need Salted Caramel Marketing - get in touch with us and let the love story begin.🧂🍬📲😎
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25/06/2021

Thought for the weekend: how R.E.A.L is your social media presence? 🤔

Before posting any new content, always make sure it’s
- Relevant to your audience;
- Engaging with your audience;
- Authentic to you and your brand;
- and last, but not least, Likeable.

There’s nothing more fulfilling than seeing your brand come to life through quality content… Need help finding your brand's REALness? Salted Caramel is at your service - get in touch with us and let’s start cooking up a winning campaign for your brand today.🧂🍬📲😎
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