01/02/2015
Gen Y will form the bedrock of SA's market in the not too distant future therefore market alignment of your business is crucial to its long term sustainability. This article provides some good points and substantiation. http://www.bizcommunity.com/Article/196/347/123834.html
Around 10 million South Africans are aged between 18 and 33. These are the millennials, also known as Generation Y, and if you aren't factoring them into your marketing strategies already, you'd better hop to it.
