BreadCrumbs

BreadCrumbs We’re a Behavioural Linguistics™ firm – nudging action using language

23/09/2025

If your loyalty content doesn’t feel human, it won’t connect. Behavioural linguist Leigh Crymble revealed the power of inclusive tone, second-person language (“your reward”), and readability scoring in crafting messages that convert. Forget fluff, what you say, and how you say it, matters more than ever.
Get her top take-outs and more in The Loyalty Effect, a research report from Everlytic and BreadCrumbs Linguistics → https://tinyurl.com/285ktkzu

If your social feed is awash with mint green and orange glitter; you’re not alone. Enter: 🧡💚 bit.ly/BCTrendjacking
15/08/2025

If your social feed is awash with mint green and orange glitter; you’re not alone. Enter: 🧡💚 bit.ly/BCTrendjacking

24/07/2025

Experts say that many AI models have taken a curious liking to the em dash...

PSA: we love knowledge, but don’t like to *learn*. Let’s change that with our new workshop series. Coming soon 🎯
05/06/2025

PSA: we love knowledge, but don’t like to *learn*. Let’s change that with our new workshop series. Coming soon 🎯

16/11/2024

We chat to BBC World Service radio presenter Julian Worricker about the United Nations Climate Change Conference and the role of communication

11/04/2024

Let’s talk animal nudges. Think: Geico’s 🦎, Hippo Insurance’s 🦛, Duolingo’s 🦉, Kellogg’s 🐅, even Twitter’s (old) 🐦

Behavioural fans: let’s meet! If you’re in Inverness, Edinburgh, London, Porto, Lisbon, Faro or Frankfurt over June and ...
03/04/2024

Behavioural fans: let’s meet! If you’re in Inverness, Edinburgh, London, Porto, Lisbon, Faro or Frankfurt over June and July, drop us a mail – [email protected] ✈️

Next up in our ComradesMarathon series: how language framing is helping us train.I’m losing out on so much sleep ✘I get ...
25/03/2024

Next up in our ComradesMarathon series: how language framing is helping us train.

I’m losing out on so much sleep ✘
I get to experience the sunrise every morning ✔

I’m missing out on social events ✘
I’m meeting so many new, passionate people ✔

👟: bit.ly/ComradesFraming

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