23/09/2025
If your loyalty content doesn’t feel human, it won’t connect. Behavioural linguist Leigh Crymble revealed the power of inclusive tone, second-person language (“your reward”), and readability scoring in crafting messages that convert. Forget fluff, what you say, and how you say it, matters more than ever.
Get her top take-outs and more in The Loyalty Effect, a research report from Everlytic and BreadCrumbs Linguistics → https://tinyurl.com/285ktkzu