05/08/2022
๐ข๐ต ๐๐ต๐ถ๐ ๐ถ๐ ๐ฎ๐ป ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ ๐ผ๐ป๐ฒ!
A company's biggest mistake on social media is to โforceโ your offer down your followers' throats!
Here are some things I recommend you try to ensure you are not acting like 'that creepy salesperson'!
โ Don't forget that social media is first and foremost, all about being social, and networking
โ When thinking about your content, keep the 80/20 rule in mind: 80% of your content should be useful/helpful with 20% brand promotion
โ Crafting a balance in your content is done by centering your planning around 4 key content pillars:
โถ ๐๐ง๐ญ๐๐ซ๐ญ๐๐ข๐ง: competitions, quizzes, branded videos
โท ๐๐ง๐ฌ๐ฉ๐ข๐ซ๐: celebrity/influencer endorsement, community forums, reviews & ratings
โธ ๐๐๐ฎ๐๐๐ญ๐: blog articles, stats & trend reports, infographics
โน ๐๐จ๐ง๐ฏ๐ข๐ง๐๐: sales copy & brand promotion
๐๐๐ฅ๐ฅ ๐ฆ๐ ๐ฒ๐จ๐ฎ๐ซ ๐จ๐๐๐๐ซ ๐ข๐ง ๐ญ๐ก๐ ๐๐จ๐ฆ๐ฆ๐๐ง๐ญ๐ฌ ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐ฌ๐จ๐ฎ๐ง๐๐ข๐ง๐ ๐ฅ๐ข๐ค๐ ๐ฒ๐จ๐ฎ ๐๐ซ๐ ๐ฌ๐๐ฅ๐ฅ๐ข๐ง๐ !