WHO WE ARE
Crystal Collection provides a truly unique professional Management and Marketing & Sales solution to the hospitality industry. It does so through strategic, online and tactical assistance and interventions. Although Crystal is a relatively new Company our industry experienced team has joined together to provide you a unique, value driven hospitality company and service. Members of the
Collection are able to participate in multiple collective benefits, cross marketing and management synergies thereby reducing input costs whilst increasing market presence and revenues. Crystal members are able to select ad hoc services via a shopping basket philosophy based on their individual establishment demands thereby creatively building bespoke solutions. Crystal is committed to building and growing all its member interests through mutually beneficial synergies. Together a Collection creates presence. Crystal invites you to become part of a new hospitality family. CRYSTAL COLLECTION MISSION
Crystals mission is to be:
• The preferred choice of service provider to the hospitality industry as a collection of accommodation establishments;
• The first choice of loyal customers using our services on the web thereby growing our members business ; and
• A provider of cost effective & value added services
CRYSTALS 6 KEY BUSINESS PRINCIPLE FOUNDATIONS
• Customers
Without customers the hospitality industry would not exist. Our core focus is therefore our primary income source.
• Product differentiation
Through product and service differentiation the Crystal collection is able to offer unique destinations, services and facilities.
• Pricing
Every service and member believes in providing a value product. Prices are structured to allow best fit.
• Selling
At every contact a potential sale could occur. Crystal is committed to always maximising returns for our clients, guests and members
• Delivery/distribution
We aim to keep it simple, up to date, relevant and timeous. High levels of efficiency and low wastage are key components of Crystal’s work ethic.
• Support
Customers, clients and members. Mutual support creates mutual respect and growth. ACHIEVING OUR GOAL
At Crystal we believe that owners and operators are facing increasing pressure to maintain and grow revenues in an ever changing market. Our research indicates that through assimilated effort (joining a brand or a collection) this directly and positively influences consolidating channel and line costs; increased marketing and sales; improved turnovers & operating efficiencies. OUR CUSTOMERS
Our customer base is two-fold: Direct customers looking for or requiring accommodation at any one of our listed properties & secondly the hotel owner / operator who requires management and other value added services to optimise business results
CRYSTALS BENEFITS
Services are offered in a simple, effective, cost efficient and professional manner. Crystal Collection staff have extensive industry experience and therefore understand the business dynamics and demands. Crystal offers bespoke solutions to businesses rather than a “one shoe fits all” approach. Additional benefits include negotiated procurement and other special deals through preferred suppliers. OUR PRODUCT
Our product comprises of numerous facets:-
• An online booking ( and marketing) mechanism for clients looking for hospitality accommodation;
• Personalised sales to key accounts in selected geographical locations;
• Management and value services to the owners of hotels and accommodation establishments; and
• The strength of belonging to a Collection
CRYSTAL COLLECTIONS GROUP SERVICES
The Crystal collection provides properties a full range of sophisticated corporate and related services from online booking, management , marketing & sales to a host of additional services. These bespoke services are structured so as to allow the hotel owner (or management) the opportunity to select specific assistance to their unique requirement. Whilst Crystal recognises that Owners, Developers and Managers wish to maintain autonomy in how they operate their business, sound industry advice may often facilitate informed decisions. Crystal’s industry trained sales executives ensure that sales calls are professional and that we follow through on face to face sales calls directly to corporates and travel agents. This repetitive and continuous process ensures market penetration, brand growth and loyalty.
1. MANAGEMENT SERVICES
Management services include those from a strategic nature to the day to day running of the properties to ensure that the business meets its financial, service and standards targets. Management services encompass strategies and plans; management agreements; operational budgets; cost control mechanisms; operating standards and other consultative interventions.
2. MARKETING SERVICES
Marketing and Sales is the critical link to revenue generation at each of the properties. The marketing and sales services incorporates numerous facets all geared to maximising revenue optimisation and includes database and strategy management; activity strategies; web site and channel management; sales representation; social media; promotions and desk top publishing.
3. ANCILLERY SERVICES
A host of benefits and additional services are negotiated and secured for the members of The Crystal Collection. These range from procurement deals, human resource assistance and selected discounts with our preferred client program. PACKAGES INCLUDE : QUARTZ - (Web based)
Crystals online website offers its members and clients, fast and efficient access to bookings and reservation options through minimal effort. By doing so, the collection properties benefit from cross marketing opportunities and are seen as providing a consistent standard across the range. The online presence increases market exposure, brand awareness and business growth opportunities. RUBY PACKAGE (Direct + Web)
Ruby membership gives you Sales and Marketing activities to various corporate companies and travel agents in your region. SAPPHIRE (Direct + Web + Additional)
As a Crystal Sapphire member you and your property has access to a host of other beneficial services within the collection including multiple destination marketing , additional advertising mechanisms etc.. OUR TEAM INCLUDES
Clive van Oudtsoorn – Director
David Nicholas – Regional Manager
Sales Executives
Sharon Fergusson – Western Cape
Shandrey Schimper – Eastern Cape
AJ Neethling – Gauteng / Free State
Lindsey Rissik – United Kingdom (London)
Chere Munro – Office Manager
