B-Cause

B-Cause B-Cause is the only specialist agency in South Africa that focuses specifically on cause related marketing, social responsibility and sustainability issues

B-Cause is South Africa’s only specialist agency that helps companies work towards achieving these goals by harnessing the power of Social or Cause Related Marketing. Whilst the aim of commercial marketing is “financial” and the aim of social marketing is “social good” the two are not mutually exclusive. The fact is TODAY’s successful companies and brands no longer see social responsibility as an

obligation, a ‘grudge-spend’ or a nice-to-do add on to their business activities but rather as an opportunity for improved profitability, growth and competitive advantage. We are passionate about helping brands to become loved not just ‘liked’. Our strategies, campaign development and deployment capabilities, equip companies to identify and capitalise on new opportunities that are not only good for them but also the causes and beneficiaries they choose to partner with. B-Cause is a company in the Gallimaufry Group that also comprises 5th Dimension, South Africa’s most awarded agency for fundraising for NGOs, and Fundraising That Works, South Africa’s most effective face to face fundraising agency. We actively seek to work with purpose-driven, triple-bottom-line companies. Our aim is to support the success of forward-thinking brands that are helping to move the world towards a more sustainable future.

06/06/2017

“Meaningfulness” matters in 2017
Junk status may be the new reality for business in the SA economy – but think before cutting your CSI spend, meaningful brands gain about 46% more share of wallet. “The knee-jerk reaction may be to reign in CSI spend when times are financially tight, but at the same time you don’t want to alienate business partners, consumers or employees - in fact meaningful brands outperform the stock market by 133%,” says Michelle Govender, GM: Strategic Marketing, B-Cause. Business needs charity as much as charity needs business. http://bit.ly/2otQvJU

Business needs charity as much as charity needs business. While corporate South Africa grapples with what it really means to run a business in an economy that has been downgraded to ‘junk status’, non-profit organisations are taking a closer look at what impact the tightening of belts will have on…

Charity begins at home, but as the payroll giving trend starts taking off in SA, charity may very well find its place at...
28/03/2017

Charity begins at home, but as the payroll giving trend starts taking off in SA, charity may very well find its place at work. Payroll giving is gaining traction in South Africa, offering employers a simple but effective way to involve their employees in social investment initiatives while building a shared culture of caring for vulnerable groups and communities. Find out how charity can start at work: http://bit.ly/2otQvJU

10/11/2016

With the growing trend in cause-related marketing, companies will do well to bridge the gap between growing their reputations by aligning and committing to the charities that would make a good fit. By positioning the right products and services with the right cause and designing, developing and deploying strategic corporate social responsibility (CSR) and cause related marketing (CRM) efforts, B-Cause helps achieve the brand’s reputation growth and broaden the positive social impact.

08/11/2016

SA’s largest JSE firms approach CSI as well-engineered, strategic and sustainable initiatives that tie back strongly to the business objectives, BBBEE and community stakeholder relationships.

04/11/2016

The pressure is on all businesses for well-managed CSI strategies that deliver social currency, uplift and empower beneficiaries on a sustainable basis, and support business objectives by enhancing relationships with key stakeholders and customers. Is your CSI strategy up to the challenge?

02/11/2016

Digital Darwinism – the age where the pace of technological change is advancing so rapidly that individuals and organisations are struggling to adapt to the changes, let alone learn enough to exploit them. What does this all mean for the future of NGOs and fundraising?

31/10/2016

Cloud, crowdfunding, mobile, social communication, augmented reality, instant and mobile payment mechanisms – these are just some of the technologies that have dramatically changed consumer behaviour and how they allocate their share of wallet. What does this mean for NGOs and fundraising? Michelle Corrine Govender

INFOGRAPHIC: Do you know what some of the key tech trends are that your NGO needs to get a handle on, and quickly? Miche...
27/10/2016

INFOGRAPHIC: Do you know what some of the key tech trends are that your NGO needs to get a handle on, and quickly? Michelle Corrine Govender

http://bit.ly/2farkwj

Key Trends for NGO's

Shining the spotlight on Rural Women and poverty eradication
17/10/2016

Shining the spotlight on Rural Women and poverty eradication

In an age that has been dubbed ‘Digital Darwinism’, the pace of technological change is advancing so rapidly that indivi...
12/10/2016

In an age that has been dubbed ‘Digital Darwinism’, the pace of technological change is advancing so rapidly that individuals and organisations are struggling to adapt to the changes.

Read more on the key tech trends that non-profits need to engage with here: http://bit.ly/2e10XEi

Technological changes impact virtually every aspect of our personal and professional lives. It has fundamentally changed the face of how we transact and the pace at which we expect things to happen, and more efficiently than ever before...

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