B-Cause is South Africa’s only specialist agency that helps companies work towards achieving these goals by harnessing the power of Social or Cause Related Marketing. Whilst the aim of commercial marketing is “financial” and the aim of social marketing is “social good” the two are not mutually exclusive. The fact is TODAY’s successful companies and brands no longer see social responsibility as an obligation, a ‘grudge-spend’ or a nice-to-do add on to their business activities but rather as an opportunity for improved profitability, growth and competitive advantage. We are passionate about helping brands to become loved not just ‘liked’. Our strategies, campaign development and deployment capabilities, equip companies to identify and capitalise on new opportunities that are not only good for them but also the causes and beneficiaries they choose to partner with. B-Cause is a company in the Gallimaufry Group that also comprises 5th Dimension, South Africa’s most awarded agency for fundraising for NGOs, and Fundraising That Works, South Africa’s most effective face to face fundraising agency. We actively seek to work with purpose-driven, triple-bottom-line companies. Our aim is to support the success of forward-thinking brands that are helping to move the world towards a more sustainable future.
