06/06/2017
“Meaningfulness” matters in 2017
Junk status may be the new reality for business in the SA economy – but think before cutting your CSI spend, meaningful brands gain about 46% more share of wallet. “The knee-jerk reaction may be to reign in CSI spend when times are financially tight, but at the same time you don’t want to alienate business partners, consumers or employees - in fact meaningful brands outperform the stock market by 133%,” says Michelle Govender, GM: Strategic Marketing, B-Cause. Business needs charity as much as charity needs business. http://bit.ly/2otQvJU
Business needs charity as much as charity needs business. While corporate South Africa grapples with what it really means to run a business in an economy that has been downgraded to ‘junk status’, non-profit organisations are taking a closer look at what impact the tightening of belts will have on…