05/08/2025
The use of social media has moved beyond simply staying up to date with friends and family and has now become an integral part to every business's online marketing strategy.
Social media is now used to market products, promote brands and businesses, connect to current customers and foster new business relationships.
But who manages a business’ online social media presence?
Often time the business employs a social media consultant or strategies as the eyes, ears and voice of the business online.