03/02/2021
➡️Most *businesses* that exist today or are *emerging* want to make their *business a brand*
What is the *difference* ?🤔🤔
➡️A *brand* is a name, image, symbol, etc. that identifies and distinguishes their *business from others.*
➡️Well, *branding* is not *usually automatic* . It is a *conscious effort* . It is everything you want your business to be, the vision, the values, and everything around it.
➡️To make *yourself a brand* , you need a clear image of your *business in your head first.*
➡️Ask yourself a few *questions*🤔 like which *audience do you cater to* ?
➡️ What form of *communication channels* do you want to use for your *business* ?
➡️ Are you a business that will *cater to specific social welfare* ?
and one of the most important questions, what is your *value* *proposition* ?
➡️Your *tagline* is not your value proposition, the two are *different* .
➡️After you get the answers to the above questions, see if your *business is showcasing itself* how it wants to. Everything matters.
➡️Your *brand's logo, website, what you put out, customer service, packaging, online presence, etc.*
If you think your *answers* are *different* than what you put out, *start working and start shaping it the way you want it to be.*
*Whatever you put out and whatever you say, make sure you act like it.*
➡️If you say you're the best, your *brand* should act like it is.
*Happy Branding* !
