Dears Agency

12/11/2024

Introducing The Ultimate Chess Showdown! ♟️

We’re thrilled to unveil a one-of-a-kind digital experience we crafted for our client at this year’s Web Summit — an interactive chess match where users team up with AI to take on grandmaster Hans Niemann.

On November 13 at 12:15PM GMT/13:15PM CET, the game begins. Niemann will be playing white, facing off against a global community of chess enthusiasts, who will collectively choose moves proposed by our AI. It’s a battle of wits, strategy, and collaboration — a true testament to the power of human and artificial intelligence coming together.

Ready to make your move? Join the game and become part of this thrilling digital duel:

Team up with AI to Challenge the Grandmaster Hans Niemann in An Epic Chess Battle

12/07/2024

Instagram for the Kandinsky Medical Clinic in the United Arab Emirates 🇦🇪

https://www.instagram.com/kandinskyclinicdubai

25/11/2023

And here is the new landing page for the American Ed-Tech startup TripleTen. A long page with a complex structure that we improved with cool infographics and typography. Stay tuned 😉

TripleTen offers unlimited opportunities to work on projects for real business clients

03/11/2023

Check out our Behance profile! Here we showcase our latest projects. Feel free to follow, like, and add them to your moodboards

https://www.behance.net/dearsagency

29/09/2023

This spring, Adam Mosseri explained how Instagram's algorithms work. In the post, he named the factors that influence the ranking of publications. This is what affects the ranking, in addition to the activity of the users themselves.

Feed
There are two most important factors for getting into the feed: information about the post and about the person who posted. The social network gathers signals about a post's popularity, including the number of likes, the speed of engagement, comments, shares, and saves. It also takes into account when it was published and whether it was attached to a certain location. And the algorithms determine how interesting an account can be for a person. It is important how many people have interacted with the account in the last few weeks.

Explore
Instagram takes into account the popularity of the post and information about the author, including how often and how quickly users like, comment, share, and save it. Similar to feed rankings, the frequency of interactions from other users over the past few weeks is also significant.

Reels
Prior to suggesting Reels, the social network assesses various aspects of the video content, including its popularity, the extent of its viewership, and the audio used. Equally important are the number of subscribers and the ER.

Here are factors that can make your Reels less visible:

Low resolution
Watermarks
Muted videos
Borders
Reels primarily composed of text
Videos on politics
Videos that have already appeared on Instagram

22/09/2023

Usually, people think that the most important aspects of a website or mobile application are reliable code and beautiful design. Code and aesthetics are important, indeed. However, merely having these elements won't make your website serve your business goals. Always ensure that the team you're planning to hire for your website or app project possesses these competencies.

User Journey Design

At what point in their life will a user visit your website? What should they see there? What action should they take, and why would they do it? If you haven't answered these questions, your website production could turn into an eternity, or you might end up with a site that doesn't address any business objectives.

UI Design

Okay, your website might not have any visible links or buttons, but even how a user interacts with the site—be it scrolling or swiping—constitutes an interface that can greatly impact the success of your engagement. One mistake can spoil everything.

IT Development

Yes, stability and speed are the foundations. However, there's another crucial aspect. At Dears, we always meticulously recreate the intended design down to the last pixel. This is critical for UX in all aspects of a company's communications and product, yet most web developers rarely pay attention to it.

IT Integration

What happens to the data that users provide on your site or app? How does it flow into your CRM and become available to AI? Will your marketing machinery be able to extract value from user interactions in the future? These are questions that can prove very costly if developers haven't addressed them from the start.

Technical Support

Forget about bureaucracy. Your users won't wait for you to draft terms of reference for tech support. A single message to the developer's inbox, and the problem should be resolved. It's incredibly convenient, as clients who have already experienced this approach at Dears will attest.

15/09/2023

Rebranding and a New Website for a Venture Capital Fund

Meet Vibranium Venture Capital, a venture fund based in Silicon Valley that specializes in investing in B2B SaaS startups. As the fund expanded its portfolio, it became evident that a fresh style and a revamped website were necessary to align with its new level of sophistication.

We started with the logo inspired by vibranium, a metal with super-properties from the Marvel universe, and came up with a complex figure with metal edges. Our design team crafted it in three different iterations: as a picture, a 3D animation, and graphics that echo the structure of the figure. This powerful key visual not only lightened the semantic load on the fund's logo but also enhanced its overall readability.

The unconventional website structure was born from the concept of highlighting the fund's openness and innovative approach. Vibranium Venture Capital invests in teams rather than individual projects, leading us to replace traditional portfolio company profiles with captivating narratives that tell their stories.

To streamline communication, we consolidated all recurring content into a single media block, empowering the fund's team to effectively address all their communication needs. Additionally, our team took responsibility for crafting the content for the homepage and narrating Vibranium's unique story.

With our extensive experience in the venture capital landscape and a deep understanding of its intricacies, we welcome similar challenges. Don't hesitate to reach out to us.

Check out the project on Behance: https://www.behance.net/gallery/176155163/Vibranium-Identity-Web

07/09/2023

A growing number of businesses recognize the importance of integrating sustainability and social responsibility into their marketing strategies. This approach not only attracts a wider audience, including consumers, investors, and industry watchers, but also resonates with Gen Z. Statista's research sheds light on Gen Z's attitudes towards environmental issues:

Gen Z Individuals: Cautious Supporters of Environmental Causes
Most individuals belonging to Gen Z prefer to tackle climate change through peaceful protests and ecological initiatives, avoiding radical measures. In contrast to older generations, Gen Z is less inclined to boycott brands solely due to their environmental practices.

Primary Concerns: Financial Stability and Mental Well-Being
The study highlights the primary challenges faced by young adults transitioning to independent living: escalating living costs and mounting stress and anxiety. Many are willing to allocate more of their budget to eco-friendly food and beverages.

Overcoming Revenue Barriers for Sustainability
Pricing remains a significant barrier to embracing environmental consciousness. This sentiment is shared across Gen Z members in diverse markets, including the United States, the United Kingdom, Germany, and Brazil. Brands can capture attention by showcasing their commitment to the environment. To do so, integrating sustainable development into the brand's vision is recommended.

At Dears Agency, we boast a robust ESG practice. We excel in assisting brands in devising sustainable strategies, crafting comprehensive corporate reports, launching ESG-focused media, and tailoring communications for various markets. Discover more about our ESG practice on our webpage: https://dears.agency/. Don't hesitate to reach out to us for further information.

01/09/2023

Instagram prioritized short videos in 2022. However, a shift occurred at the beginning of 2023 when Adam Mosseri announced a change in direction, prioritizing photos over videos. This change prompted all brands to pivot away from video content. Hootsuite conducted a comparative analysis of the performance of Reels and carousels to assess this shift.

According to data from October 2022, carousels exhibited the highest average ER on Instagram at 0.62%. In contrast, Reels, despite active promotion by the platform, achieved an ER of 0.61%. Moreover, Hootsuite's data indicated that carousel posts outperformed regular posts by 3.1 times in terms of engagement by the end of the previous year.

The Core of the Study
Hootsuite carried out a three-week experiment, spanning from mid-February to early March 2023. Each week, they posted two sets of content for a vintage home decor business account with 1.6K followers. During this period, they published a total of 12 posts, consisting of six carousels and six Reels, all containing similar content. Measurement of results took place 48 hours after the posts were published.

Study Results
Carousels garnered 220 likes, while Reels received 126 likes. Additionally, carousels achieved a broader reach, reaching 2,316 compared to 2,052 for Reels. Interestingly, after incorporating advertising, carousel posts continued to achieve a greater reach compared to Reels. However, Reels advertisements led to higher profile activity.

While the comparison in terms of reach and engagement favors carousels over Reels, it's essential to consider other factors. Audience demographics and content preferences play a crucial role. For the account under examination, the majority of followers were women, primarily millennials.

29/11/2022

Vibranium.VC is a US venture fund that invests in early-stage startups. We have launched and run the fund's LinkedIn page, Twitter account, and Telegram channel to increase the inflow of applications from relevant companies.

In social media, we glance at Vibranium, its principles, and life in the Valley.

300–400 clicks on the application form per month by the social media audience.

8.8%—average ER on Twitter

52%—average ER on Telegram

25/11/2022

Practicum: a pre-roll ad that tells the story of an international EdTech startup to the US audience.

Pre-rolls are advertising videos played directly before the actual content on mobile and desktop. The best short videos hook the viewer from the start and keep them engaged for at least 30 to 60 seconds. They also present the product without overloading the viewer with dynamics over a short period of time.

We delivered a fast-cut video called "Don't blink" about the service

10/11/2022

How to tell people that the tech industry is open to everyone

Outcomes Report is another inspiring project created by the Dears Agency. We summarized the outcomes of practicum graduates in a reassuring landing page that tells everyone that technology can be used to make a living.

Our team completed a turnkey project. We wrote the texts, came up with the design, developed the website, and made up a PDF version of the report for those who love to dig into numbers. We also shared successful career pivot stories and added a form to contact the admission counselor for those who still doubt taking the plunge.

Such a project would hardly have been possible without the Practicum team—our colleagues clearly stated the task at the start. And flexible corporate identity allowed us to create such a landing page

More than 1,000 former students took the plunge, changed their career paths, and now work in tech. These are our grads’ outcomes