18/06/2024
We took this brand from spending $1.4K per day with $6k in week in revenue to $970,813k for the month of May.
Once onboarding this client we found a few crutial mistakes that were made. First off, the client was counting the same conversion twice, once through google ads and once through google analytics causing inaccurate data affecting performance negatively and manipulating the algorithms learning.
There was almost no cold campaigns such as PMax and non brand search, but when we delved deeper and checked search terms, we saw that all the conversions were coming from brand keywords. In fact, they were targeting brand keywords in the non-brand search campaign.
Here's some of the changes we made to scale this brand in May.
1. Fixed Conversion Tracking
2. Added Dynamic Remarketing Tags
3. Restructured Campaigns
4. Non Brand Shopping Campaigns
5. Optimized Product Titles
6. Restructured PMax Asset Groups
7. Launched Non-Brand Search Campaigns
8. Enhanced Ad Copy
9. Targeted Competitor Keywords
10. Used High-Quality Creatives
11. Optimized Ad Extensions
If you feel like your are lagging drop us a DM and let's work together 🚀
