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Understand your sales funnel!​​Understanding your sales funnel can help you understand where you’re going wrong with pro...
26/11/2021

Understand your sales funnel!​

Understanding your sales funnel can help you understand where you’re going wrong with prospecting, exactly where leads drop off, and what led existing customers to follow the sales funnel all the way through. ​

Optimizing your sales funnel can have an immediate, lasting impact on your sales goals.​

Top-performing sales reps know the steps of their sales funnel inside out, from cold calling to finalizing the sale. ​

Which are the Stages of a sales funnel?​

1) Top of the sales funnel: awareness and discovery​

2) Middle of the sales funnel: researching solutions​

3) Bottom of the sales funnel: making an educated purchase decision​

And you, how did you set up your sales funnel?

3 Stages of the Marketing Funnel​​​Stage 1: Awareness​​This is the top of the funnel. At this stage, customers are exper...
22/11/2021

3 Stages of the Marketing Funnel​


Stage 1: Awareness​

This is the top of the funnel. At this stage, customers are experiencing pain points but aren’t yet aware of your brand or product. The focus here is to draw attention from potential customers through engaging, educational and easy-to-discover content that caters to their needs.​

Stage 2: Consideration​

This is the middle of the funnel. At this stage, you have captured your prospects’ attention and they are actively seeking or interested in information that helps solve their problem. The focus here is on building trust and continuing to engage them with relevant marketing messages, so they think about you over the competition.​

Stage 3: Conversion​

By this stage – the bottom of the funnel – prospects are already familiar with your brand and have been receptive to your brand communications. They are now weighing up their options. The key here is to make it easy for them to say yes, click and complete the sale. ​

So, when you look at the marketing funnel holistically, you should cast your net wide to capture potential customers at the top of the funnel. As you move down the funnel, your efforts should become more focused and targeted as you collect data and learn more about your prospective customers.

A Full Funnel marketing strategy involves tailoring marketing messages to the particular purchasing stage a customer is ...
18/11/2021

A Full Funnel marketing strategy involves tailoring marketing messages to the particular purchasing stage a customer is currently in.​

Rather than just focusing on sales, consider the entire 360-degree customer journey​

A good full funnel strategy is heavily data driven.​

This data, collected from a number of internal and external sources, allows you to personalize and optimize your efforts at every stage of the journey.​

The results are more sales and a higher ROI.

Why should your company advertise on google?​​The biggest difference between the people you’re reaching with Google Ads ...
15/11/2021

Why should your company advertise on google?​

The biggest difference between the people you’re reaching with Google Ads and the people you’re reaching with other forms of advertising is their intent.​

On social media, for example, people aren’t looking to be advertised to. ​

They’re not looking for solutions to the issues that plague their everyday lives. ​

They’re looking for baby pictures and vacation photos and family updates. ​

And when you advertise to someone who doesn’t want to be advertised to, there’s a better chance you get tuned out.​

On the search network, though, you’re not advertising to people who don’t want to be advertised to. ​

You’re advertising to people who are looking for something specific.

3 REASONS to choose Fb ads​​1: Your Audience Is On Facebook​With 1.49 billion members worldwide and 22 billion ad clicks...
12/11/2021

3 REASONS to choose Fb ads​

1: Your Audience Is On Facebook​
With 1.49 billion members worldwide and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search. ​

So yes, your audience is on there somewhere it’s just a matter of finding them.​

2: Facebook Ads Are Cheap​

On the bright side, Facebook ads tend to cost a fraction of what other online marketing channels cost. ​

“If you go into Facebook advertising with a clear focus and follow a simple strategy, the cost-efficiency of the platform will astound you.”​

3: Facebook Is Effective to Push On-the-Fence Leads Down the Funnel​

Try out remarketing on Facebook through custom audiences.​

This strategy works wonders for marketers because remarketing works by targeting an audience that has already visited your site, and therefore is more likely to be interested in your products or offerings at some level.

SEO stands for search engine optimization, which is a fancy way of describing the practice of making your website’s cont...
10/11/2021

SEO stands for search engine optimization, which is a fancy way of describing the practice of making your website’s content and structure more attractive to search engines. ​

When SEO is done well, search engines like Google and Bing will be much more likely to find it and list it on an organic search engine result page ( also called a “SERP”).​

your company’s best SEO approach will depend on a multitude of factors, like your goals, target audience, and budget.​

"The content is king"​

When writing copy for your website, we start by doing our homework to pinpoint the most relevant keywords for your industry — the ones your customers (and your competitors’ customers) are using to search for what you’re selling. ​

Next, we build a keyword-optimized copy that not only fuels search engines and boosts website visibility but also engages your target audience. ​

Websites that regularly post fresh, quality content are far more likely to reach their target audiences and turn them into loyal buyers.

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Blue Bay Tower, 44, Marasi Drive Street
Dubai
00000

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