20/01/2022
Key principles you’ll need to consider while creating an organic search strategy.
𝗣𝗶𝗹𝗹𝗮𝗿 𝟭 – 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗘𝗢
Technical SEO helps you find, crawl and index your webpages for search results. Technical aspects which improve your search visibility like - Robot.txt, XML sitemap, Meta tags & directives, Website structure, Web security, Page load speed, Mobile responsiveness, etc.
𝗣𝗶𝗹𝗹𝗮𝗿 𝟮 – 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲
Content is the backbone of SEO marketing. This section includes your keywords selection, content quality, relevancy to content with keywords. Along with that content, provide the best user experience of the site with better navigation, look & feel, and usability.
𝗣𝗶𝗹𝗹𝗮𝗿 𝟯 – 𝗢𝗻-𝗦𝗶𝘁𝗲 𝗦𝗘𝗢
Primary on-site elements to improve are title, description, H1-H6 tags, Image alt text, Internal link, and structure data. They are other on-page SEO factors that can be included in this section to achieve long-term goals.
𝗣𝗶𝗹𝗹𝗮𝗿 𝟰 – 𝗢𝗳𝗳-𝗦𝗶𝘁𝗲 𝗦𝗘𝗢
It is also about your website’s trust and authority on the internet. To achieve this goal make sure you get quality external links from another website, use social media to influence SEO, optimze local search (Google Business Page)
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